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image from alex & sierra’s “Scarecrow” lyric video,

(Columbia Records/SYCO Music; New York, NY; June 23, 2014) – The only group in history to win The X Factor U.S.A., Alex & Sierra premiered the TV debut of their first single “Scarecrow” from their forthcoming Columbia/SYCO album with a live performance of the new song Monday, June 23rd on The Today Show, as part of their Toyota Summer Concert Series.  “Scarecrow” is available on iTunes now. Watch their performance on the Today Show here.

The Season 3 winners of The X Factor are performing ‘Scarecrow’ on Fox’s Good Day New York the following day, June 24.  The charismatic duo is currently finishing their upcoming debut album with the official video for ‘Scarecrow’ slated for release in the next few weeks.  A popular lyric video for the song, which features puppets in Alex & Sierra’s likeness, has already been met with an enthusiastic response from critics, fans, and is closing in on 1 million views.

After wowing all of America on The X Factor, and reaching #1 on iTunes with their covers of A Great Big World’s ‘Say Something,’ and Sara Bareilles’ ‘Gravity,’ the group inked their album deal with Columbia Records and Syco Music.  Cited as one of the most highly anticipated debuts of 2014, the central Florida natives have already sold more than a million units of their X Factor repertoire, garnering over 2 million online fans and 85 million overall YouTube views during their ascent as one of the most buzzed-about pop duos in years.

Alex Kinsey and Sierra Deaton met while still in high school.  The duo formed a close relationship, with Sierra following musician/singer Alex on his run of shows across Florida.  Soon Alex began encouraging Sierra to join him on stage.  The collaboration began to blossom creatively, gradually transitioning into Alex & Sierra.  The effusive duo captured their initial X Factor audition in front of a rubber ducky shower curtain in Alex’s college dorm.   The plucky performance would eventually snag them a spot on The X Factor in May of 2013.  Mentored by Simon Cowell, Alex & Sierra grew into one of the franchise’s most popular acts, winning America’s vote week after week onSeason 3 and becoming the first group to win top honors on the U.S. edition of the music competition show.

Their tremendous iTunes success proved they had captured all of America’s hearts, and Alex &Sierra immediately got to work on their SYCO/Columbia Records debut album just weeks after being crowned The X Factor champions.  They have been busy ever since, collaborating with noted producers and songwriters, including Toby Gad (Beyonce), John Legend, Sam Hollander (Neon Trees, Gym Class Heroes), and Julian Bunetta (One Direction), on their forthcoming inaugural release due out later this year.

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Watch the ‘Scarecrow’ lyric video below.

Alex & Sierra

“ScareCrow” (Lyric Video)

Syco Music/Columbia Records 


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