Vevo Partners With Disney Interactive To Build Family Friendly Experience
Disney Interactive Logo
BURBANK, Calif., Feb. 4, 2013 /PRNewswire/ — Disney Interactive and VEVO, the
world’s leading all-premium music video and entertainment platform, are joining
forces to create premier family-friendly music experiences.
The partnership will include co-branded complementary destinations. Disney will
feature videos from VEVO’s premium catalog of more than 50,000 music videos on
Disney.com, and Disney will curate and program the family-friendly music video
experience across VEVO’s online, mobile/tablet and connected TV platforms.
As part of the pact, Disney Interactive, Disney Music Group and Radio Disney
will collaborate with VEVO to produce music-focused original programming,
including coverage of exclusive events, music video premieres and live music
experiences with Disney recording artists, which will feature across both
companies’ platforms.
“Music is a key component of the Disney.com offering and deepens the premium
family entertainment experience we offer Guests online,” said Jimmy Pitaro,
co-president of Disney Interactive. “And now we are amplifying the Disney
experience by partnering with the world’s leading digital music video platform.”
“Music is universally loved and shared by people of all ages,” said Rio
Caraeff, president and CEO of VEVO. “We are very proud to partner with Disney to
offer quality music programming for families to enjoy together and on the
viewing platform of their choice.”
About Disney Interactive
Disney Interactive, one of the world’s largest creators of high-quality
interactive entertainment across all platforms, is the part of The Walt Disney
Company responsible for the global creation and delivery of interactive
entertainment, multi-platform video games, and family-focused content across all
current and emerging digital media platforms. Disney Interactive produces and
distributes a broad portfolio of content from Disney Interactive Games and
Disney Interactive Media. Products and content released and operated by Disney
Interactive include blockbuster mobile, social and console games, online virtual
worlds, #1 kid’s entertainment destination Disney.com and the #1
Family/Parenting portfolio on the Web.
Disney Interactive is the interactive entertainment part of The Walt Disney
Company (NYSE: DIS).
About VEVO
VEVO is the world’s leading all-premium music video and entertainment platform.
VEVO is available in the United States, Australia, Brazil, Canada, France,
Ireland, Italy, New Zealand, Spain and United Kingdom through VEVO.com,
the mobile web, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone,
BlackBerry Playbook), Connected Television (Xbox, Roku, Boxee) and user
embeddable video players. In various territories, VEVO powers music videos on
artist pages across Facebook, as well as syndicates to dozens of online sites,
including AOL, BET, CBS Interactive Music Group (including Last.fm, Metro Lyrics
and MP3.com), Fuse.tv, Univision, Viacom Media Networks, Wenner Media and Yahoo!
Music. Additionally, through a special partnership with YouTube, VEVO is
accessible in over 200 markets, expanding the platform’s reach around the globe.
