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Twitter To Provide Music Data Through Deal With Lyor Cohen’s New Company

Lyor Cohen

TWITTER has partnered with LYOR COHEN’s new company — 300 ENTERTAINMENT — to provide information to the music business based on TWITTER data. COHEN made the partnership public YESTERDAY (2/2) at MIDEM, the annual music industry conference in CANNES, FRANCE.

“There was a time not so long ago when we sold music to retailers and they sold to fans, but nobody knew who those fans were,” THE NEW YORK TIMES quotes COHEN as explaining. “I’ve spent most of my life not knowing who the customer is. Isn’t that a shame?”

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