THE WEEKND MAKES HISTORY AS NEW SINGLE “STARBOY” CAPTURES “BIGGEST OPENING WEEKEND IN STREAMING HISTORY”
NEW YORK, NY (September 28, 2016) – Academy Award®-nominated, two-time GRAMMY Award®-winning multiplatinum alternative R&B THE WEEKND makes history yet again, capturing the record for “Most Release Weekend Streams Ever” with his brand new single “Starboy” featuring Daft Punk. It’s the title track and first single from his mega-anticipated fourth full-length album Starboy [XO/Republic Records], arriving November 25, 2016.
“Starboy” went live at digital partners on Thursday September 22. Between Thursday and Sunday, it amassed over 17 million streams globally and 6.5 million streams in the United States alone, shattering the previous record in the process. Meanwhile, at radio, “Starboy” stands out as the “One Week Most Added Record of All Time in North America,” becoming #1 Most Added at Top 40, Rhythm, Urban, and Hot AC—yet another history-making accolade. This sets the stage for Starboy to become one of the biggest albums of 2016.
The official “Starboy” music video premiered today on VEVO at 12pm ET. Directed by frequent collaborator Grant Singer, it offers up an explosive visual companion to the song. Watch HERE.
On October 1, THE WEEKND takes the stage as the musical guest on the season premiere of Saturday Night Live. He’ll be performing “Starboy” live for the very first time and will also be performing at the Meadows Music & Arts Festival at Citi Field on Saturday evening at the new time of 6:15pm ET.
