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The Magic of B.O.B’s Musical Success

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Five seems to be the Magic number for Clizbeats Featured Artist B.O.B.  In addition to the five VMA nominations that were enjoyed last night, B.O.B’s  album B.o.B Presents The Adventures of Bobby Ray continues to shake up the music scene as one of 2010’s highest acclaimed, and musically diverse records to represent this generation in hip hop.  His Debut #1 Single “Nothing on You,” and his radio Smash “Airplanes” have collectively sold approximately 5 million downloads.  What’s the key to all this success in an industry than nearly advertises the fact that it doesn’t make money?  Could the best answer be he  makes music that reflects the Ipod culture perhaps?   Already  an admitted  primarily lover of rock music, Bobby has taken his unique outlook and ironically made one of the most interesting hip hop albums of the year and possibly the decade.

Teaming with album guests as diverse as Bruno Mars, Janelle Monae, Eminem, T.I., and Haley Williams, has allowed him to bend to whatever end of the genre that was necessary to get your attention as a force to be reckoned with.  Perhaps his album’s vibe, attitude, and mission is still best described through the release of his latest single  and Music video “Magic,” featuring Alternative Rock vet ,and  lead singer of Weezer, Rivers Cuomo.  The high energy feel good track is Bob’s 4th official single and 5th if you include “Airplanes” and it’s remix as separate singles.  Fourth or fifth, however you decide to count it, This infectious tune has the makings of yet another hit to cap off the success story of his remarkable album. When

Bob was asked about genre bending, and the success of his music earlier this summer, Bob had this to say:

“I just want to show people that there are endless possibilities of what you can do,” B.o.B says.  “You don’t just have to be a rapper, you don’t just have to be a trapper; you can be anything you want to be and whatever you do, just love it and it will show.”

It shows Bob!   Thanks for caring about what you do! Enjoy Magic everyone.

B.O.B AKA Bobby Ray

Magic F/Rivers Cuomo

Rebel Rock Entertainment/Grand Hustle/Atlantic Records