MTV TO HELP “RESTORE THE SHORE” WITH ON AIR, ONLINE AND MOBILE FUNDRAISING SPECIAL THURSDAY, NOVEMBER 15, 2012
As part of the effort to help rebuild and restore the Jersey Shore – which was devastated, along with many other coastal areas, by Hurricane Sandy last week – MTV (a division of Viacom Inc., NASDAQ: VIAB) today announced it will produce a one hour fundraising special called “Restore the Shore.” The special will encourage people nationwide to contribute to the rebuilding of Seaside Heights, the heart of the Jersey Shore and home to one of MTV’s most popular shows, “Jersey Shore.”
The special will run LIVE from MTV’s Times Square Studio on Thursday, November 15th at 11pm ET, tape delayed PT on air, online and on mobile and will feature the cast of the “Jersey Shore” along with other special guest appearances to be announced.
For this fundraising effort, MTV is partnering with Architecture for Humanity, an internationally recognized non-profit organization that provides design and construction services to communities in need. The organization will create a “Restore the Shore” fund to collect donations that will be principally directed toward the rebuilding of the famed Seaside Heights boardwalk, as well as supporting the re-building efforts of businesses and residents in the community that were so tragically affected by this historic storm. Architecture for Humanity has been helping communities rebuild after natural disasters for more than a decade, including major efforts in Biloxi and New Orleans following Hurricane Katrina and in Haiti after the devastating earthquake in 2010.
Viewers will be provided with easy-to-use online and mobile giving tools, so people can donate during and well after the MTV special runs on November 15th. Additional details will be announced shortly.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NASDAQ: VIAB) one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com
About Architecture for Humanity:
Architecture for Humanity is a nonprofit design and construction services firm founded in New York in 1999. By tapping a network of thousands of building professionals willing to lend time and expertise to those critically in need, Architecture for Humanity has provided places to live, work, learn, heal and play to more than 2 million people in 46 countries. The organization has regional offices in 5 countries and local chapters in more than 60 cities around the world. Twitter: @archforhumanity Website: http://architectureforhumanity.org/
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