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NEW YORK, NY (February 19, 2016) — GRAMMY® Award-nominated gold-certified UK troubadour JAMES BAY debuts his brand new music video for “Let It Go” today exclusively on Apple Music. Watch it HERE“Let It Go” is the latest single from his worldwide chart-topping 2015 full-length debut, Chaos And The Calm [Republic Records]—available now HERE.

For the video, the artist teamed up with legendary music video director Sophie Muller [Beyoncé, The Strokes, Sam Smith, Coldplay]. The clip tells a gripping tale with BAY at the center, cycling through a myriad of emotions as he sets his sights on something larger than life in a small town. Its subtle imagery proves instantly thought-provoking, mirroring the song’s poetic lyricism. The video stands out as his most poignant statement yet.

Earlier this week, his show-stopping performance of “Let It Go” at the 2016 GRAMMY® Awards became the ceremony’s “Most Shazamed Performance.” That same night, Chaos And The Calm soared to the Top 10 on iTunes Overall Top Albums Chart and went to #3 on the iTunes Overall Top Songs chart. #JamesBay trended globally across Twitter, Facebook, and iTunes as numerous critics praised his performance.

Hot on the heels of the GRAMMY® Awards, BAY hops across the pond to perform at the prestigious BRIT Awards April 26. Tied with Adele and Years & Years for the most nominations at the ceremony, he’s vying for “Best British Breakthrough Act, “British Male Solo Artist,” “British Single of the Year” for “Hold Back The River, and “British Album of the Year” forChaos And The Calm.

He’s currently gearing up for a run of headline shows in Los Angeles following Coachella. The complete itinerary is included below.

2015 proved to be massive for BAY. Following the release Chaos And The Calm, his two singles from—“Hold Back The River” and “Let It Go”—went RIAA Gold. Internationally, the record became the “Biggest New Artist Album Release This Year” in the UK and has been certified Gold in Australia & Switzerland, double platinum in the UK and has sold one over million albums worldwide. After receiving the BRIT’s Critics Choice award for 2015, BAY has gone on to receive a win for “Best New Act” at the Q Awards and was nominated for “Best New” and “Best PUSH” at the MTV EMA and a MTV VMA for “Best New Act” On the other side of the globe, he received a nod for “Best International Artist” at the ARIA Awards in Australia. He has performed on Jimmy Kimmel Live!The Tonight Show with Jimmy FallonLate Night with Seth MeyersThe Late Late Show with James CordenCBS This Morning, The Today ShowLive with Kelly and Michael, and VH1’s You Oughta Know Concert.

4/16     Indio, CA                                 Coachella
4/17     San Diego, CA                        Humphrey’s Concerts By The Bay
4/19     Los Angeles, CA                     United Artists Theatre At The Ace Hotel
4/22     Oakland, CA                           Fox Theater
4/23     Indio, CA                                 Coachella
4/27     Vancouver, Canada                Orpheum Theatre
4/28     Seattle, WA                             Showbox Sodo
4/29     Portland, OR                           Roseland Theater

Check out Chaos And The Calm Out Now: 

Check out James Bay’s “Let It Go” Video Exclusively on Apple Music: