ITALIAN SUPERSTAR ARIANNA MAKES HER U.S. SPLASH DEBUT WITH A MASSIVE STAR-STUDDED VIDEO FOR “SEXY PEOPLE (THE FIAT SONG) FEATURING PITBULL
(New York- April 26, 2013) Anyone who has seen the eye-catching FIAT Brand commercial, in which Fiat 500 vehicles dive into the sea off Italy’s Amalfi Coast and emerge onto the streets of New York City ready to party, may already be acquainted with the captivating voice of Italian dynamo Arianna. In the commercial, the Milan-born singer can be heard trilling the romantic Neapolitan standard “Torna a Surriento” along with spicy rapping from international superstar Pitbull. When the FIAT commercial was posted on YouTube late last year, it racked up millions of views, as well as comments from viewers asking about the female voice behind it.
The music video for “SEXY PEOPLE (THE FIAT SONG)” is the next chapter for newly signed RCA Recording artist Arianna, supercharging her profile into the stratosphere, with an assist from international superstar and labelmate Pitbull, on Arianna’s American debut.
The wildly entertaining and celebrity studded video, parts of which, will also be featured in FIAT brand’s forthcoming ad campaign, premieres now across VEVO. Click the link to watch the video below.
Arianna Featuring Pitbull
“SexyPeople (The Fiat Song)”
The video stars Arianna and Pitbull, who arrive at a beach in Miami on a yacht named “Arianna” (the boat’s actual name, which Arianna took as a meaningful sign that the stars were aligned for the project), and features cameos from Charlie Sheen, NFL’s Chad Ochocinco Johnson, Dez Bryant, and Dwayne Bowe, basketball player Tristan Thompson, All-American Rejects singer Tyson Ritter, rapper Shaggy, singer-actresses Adrienne Bailon and Keana Texeira, Miami-based DJ Irie, and more. Arianna who suggested the classic Neapolitan song “Torna a Surriento” to the producers of the FIAT commercial adds: “What began as mere coincidence, being in a recording studio while a producer was looking for a musical theme, turned into my first single in America and an amazing video,” Arianna marvels. “From theme to dream … come true!”
The exuberant party anthem is an irresistible mash-up of old-world pop melodicism and modern club-banger energy that is currently climbing the Billboard Dance chart and is a major contender for song of the summer.