Las Vegas – Insomniac CEO and founder Pasquale Rotella announced today a new partnership with Interscope Geffen A&M to create Insomniac Records.
Pairing two of the top companies in their respective fields, Insomniac Records looks to combine the music business knowledge of Interscope with the over 20 years of expertise Insomniac has producing some of the largest dance music events in the world.
“Interscope and Insomniac formed Insomniac Records because we saw the need for a label that fosters the unique talents of dance music artists while also giving them a powerful platform to share their music with fans around the world,” said Pasquale Rotella, founder and CEO of Insomniac. “The Interscope team has an unparalleled track record of success and I believe that with our combined efforts, Insomniac Records is going to launch the careers of undiscovered artists while also attracting established producers allowing them to create music that the fans will love.”
“Interscope’s core is built on finding great talent at the forefront of music whether it’s artists, producers, or executives,” said John Janick, COO and President of Interscope Geffen A&M. “Pasquale and Insomniac have built and nurtured an amazing culture and we’re excited to be a part of it.”
The first official EDM Label at Interscope, Insomniac Records will be home to many of the future EDM acts at Interscope. Producer/DJ “Arty” will be the first artist signed to the new label, and promises a full-length album coming later this year. He posted a teaser of his forthcoming single, “Up All Night” featuring Angel Taylor, on his SoundCloud today. The Russian born producer and DJ released his first production at the age of 19 years old and has since collaborated with many of the top DJ’s around the world. Arty has been a longtime supporter and performer at Insomniac events including the premier Electric Daisy Carnival Las Vegas.
LISTEN HERE: Arty – ‘Up All Night’ (instrumental teaser)
More than 1 million fans attended Insomniac’s events in 2013 alone, including club shows, concerts and large-scale music festivals like the largest electronic music festival in the world, the Electric Daisy Carnival (EDC) in Las Vegas which hosted more than 345,000 fans over 3-days last year, In addition to EDC Las Vegas the company creates dozens of music festivals and experiences annually, including Nocturnal Wonderland, Escape from Wonderland, and the all-white New Years Eve festival, White Wonderland.
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Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.
Throughout its 20-year history, Insomniac has produced more than 250 festivals, concerts and club nights for nearly 4 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 345,000 fans over three days in June 2013.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
About Interscope Geffen A&M:
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman and CEO Jimmy Iovine, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. As of 2013 Interscope Geffen A&M became the number-one charting label based on sales, as well as the number-one label in market share for radio airplay.
Interscope Geffen A&M is part of Universal Music Group, the world’s leading music company.