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#ICYMI: Taylor Swift & KEDS Inspire “Girls With Heart”

KEDS’ ad for the Taylor Swift Collection

By: Smashley Nicole

Did you see Taylor Swift become unleashed during her performance of “All Too Well” at the 56th annual Grammy Awards last night? Her passionate delivery, wild hair flipping, and classy composure gave yet another reason for all of us to love her and her music. As if we needed another one right? Well, if you do, I found some Taylor Swift style news that I hope you would love as much as I do.

True fans may remember this, but in case you missed it, I wanted to tell you how Taylor Swift has expanded her brand from music into fashion with a shoe line that I just love! It caught my eye last week because she renewed her contract, but Taylor has super cute shoe line with Keds that she is using to empower young girls. She began her relationship with the 98-year-old brand back in 2012, and has grown it to include a pretty awesome “Brave Hearts” campaign that is all about “girl power”. As you can see in the picture above, the ads use inspirational quotes like  “don’t change” “take chances”, and “be yourself “.

The campaign also hopes to inspire girls to be confident with their style through a series of web videos and commercials that show the singer talking openly about the need to be confident about what you wear. In them she explains that, it’s not what you wear but how you wear it. What a pretty powerful message.

If you’d like to learn more about the Taylor Swift collection and how it’s being used to inspire young girls, be sure to head over to the Keds website, and look for the Bravehearts section. Once there you will find the featured area called “Girls With Heart”, which allows girls to be nominated by friends for their bravery. I think it’s a wonderful way to use an endorsement. Great job Taylor!

Check out the site here.

Keds X Taylor Swift Make A #BraveStatement

Taylor Swift On Confidence And Personal Style
Related Media:
Taylor Swift Performing “All Too Well”
Live At The 2014 Grammy Awards 

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