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EDM Star Tiesto Breaks Into The Pop Mainstream With His New Hit “Red Lights”

By Andrew McMahon

EDM star Tiesto suffered a concussion at a recent event in California while making his way on stage. According to NME, Tiesto ran head first into a large LED production screen, and was forced to cancel the show. However, despite doctors orders, he actually wanted to continue on with the performance. His perseverence is no surprise because the 45-Year-old producer has been a prominent name in the EDM circuit since 1994, and he has always shown a serious passion for his work.

Prior to his recent noteriety, the Dutch DJ who’s real name was Tijs Michiel Verwest, worked as a producer in the music industry under  aliases like Da Joker, and Dj Limited. Although he worked diligently for 7 years, it wasn’t until the release of his firs his first solo album, and changed his name to DJ Tiesto, that he was able to gain traction and  mainstream popularity.

The breakthrough album, In My Memory, released in 2001, contained several major hits that many attribute to the launch of his career.  A remix of the album was released soon after, hitting #12 on the US Hot Dance Club Play chart. Tiesto continued to see a steady stream of success on the EDM scene, winning the International Dance Music award for Best Global DJ consecutively, in 2002 and 2003.

Already serving as a key figure in the EDM subculture, his most recent song, “Red Lights,” has elevated him to yet another level. As of last week it has become  one of the most added songs to pop radio stations, and after looking into the liner notes, it isn’t hard to see why.  When making the song, Tiesto got the help of many great producers/writers and infectious vocals of Michel Zitron.  Two standouts producer/writers on the list of names were Wayne Hector and Rami Yacoub. Collectively, they have worked with dozens of major names. Some of their more recognizable ones include Backstreet Boys, One Direction, Britney Spears, Enrique Iglesias, and Nicki Minaj.

This crossover into the pop genre really highlights his desire to adapt and go beyond the EDM market. If he’s successful, Tiesto will reach a wider audience, and open more doors for him than ever before. To see this sort of thing already at work, all you need to is watch him do his thing in his very own  7 Up’s commercial. Whether it’s die hard EDM fans, pop fanatics, or soda drinkers, Tiesto could be a household name soon enough. Crack open a 7 up, turn on the “Red Lights,” and check out what he’s got below. Enjoy!

Related Media:

“Red Lights”

Musical Freedom/Republic Records

 

Tiesto’s “Light It Up” 7 Up Commercial 

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