(February 19, 2016 – New York, NY) Def Jam Recordings artist Bibi Bourelly takes tech for a spin with “Sally,” her newest track that premieres today alongside an interactive music video collaboration with LA-based tech wiz Master of Shapes (http://masterofshapes.com/). The video pulls SoundCloud audio and allows users to load any tumblr site and have gifs or images react in real time to the song, essentially creating a music video instantly from their favorite internet memes.
Fans and artists creating their own Tumblr music videos for “Sally” via the interactive music video generator can submit their videos for a chance to be featured by Def Jam, Bibi Bourelly and Tumblr. To enter, fans should send their Tumblr creations to email@example.com by Sunday, February 27th.
Def Jam Recordings
Def Jam Recordings
Bibi burst out as a solo artist with the track “Ego,” whose October release was followed by a December video premiere. The song is charted globally at #4 on the Spotify Viral 50, and on 12 independent country charts including the U.S. (at #3), Canada (#7), and the UK (#9). Bibi developed and produced the video herself, shooting in the streets of her hometown Berlin and casting friends and family members to give it an added personal touch.
Raved The Fader: “‘Ego’ sounds brilliantly raw, and Bourelly hoped its video would be equally rough-hewn. ‘My goal every time I write a song is to sound honest,’ she explained…’I didn’t want the video to be perfect. I wanted it to look like the truth.’”
And Noisey: “It’s lyrically idealistic, a song that she hopes will galvanize listeners ‘to have a little more backbone and be a bit louder.’ As such ‘Ego’ is a sparsely powerful slow-anthem, bristling with confidence thanks largely to her huskily rich tones. Bourelly’s stance is unapologetic and bold—keep your eyes and your ears on this one.”
Bibi Bourelly’s path to Def Jam began in Berlin, where she was born into an artistic family. Her father is the prolific jazz and Black Rock Coalition guitarist Jean-Paul Bourelly, of Haitian and American descent; and her mother, of Moroccan descent, was the head of the Art Department at Berlin’s House of World Culture. Bibi’s decision to immigrate to the U.S. in high school eventually brought her to Los Angeles, where her music career took off. She has now written for the likes of Rihanna (4 tracks including “Bitch Better Have My Money,” “Higher,” “Pose” and “Yeah, I Said It”); Selena Gomez (“Camouflage”); Usher & Nas (“Chains,” and Usher’s upcoming new single); and Nick Brewer (“Talk To Me” featuring Bibi Bourelly).
Bibi was introduced to New York fans when she joined Usher and Nas on “Chains” at the October 20th Tidal X marathon benefit concert at Barclays Center in Brooklyn; their live performance was featured later that same night on ABC’s Jimmy Kimmel Live! She also co-stars alongside Nick Brewer in the video for their collabo, “Talk To Me.”