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AUGUST ALSINA CO-DIRECTS TRAILER FOR NEW SINGLE “SONG CRY”

Set to be released this year on NNTME/Def Jam Records is the sophomore effort from BET’s 2014 ‘Best New Artist’  August Alsina titled ‘This Thing Called Life’. Following up on the socially conscious “Hip Hop” and the Lil Wayne assisted “Why I Do It”, Alsina teases his new single “Song Cry” with an emotionally charged trailer which he co-directed alongside Atlanta director Payne Lindsey.
Alsina narrates the clip with a very deep poem, speaking personally, “There’s so much pain that lies within my eyes, like my brothers tragic demise. These tears I just can’t hide”. The clip concludes with a snippet of “Song Cry”, produced by Grammy nominated producer  Brandon “Bam” Hodges (Chris BrownTrey Songz). Watch the trailer and read the full poem below…