(February 19, 2016 – New York, NY) – It’s officially “National Hustle Day” as Yo Gotti’s new full-length album, The Art of Hustle [CMG/Epic Records], arrives in stores and at all digital retailers. Get it HERE.
Hip-Hop’s most anxiously awaited musical manifesto immediately soared to the number 1on iTunes Overall Top Albums and Hip-Hop Albums Charts.
Continuing to impact and influence, the multiplatinum Memphis rapper and CMG mogul revealed the music video for the next single and title track “The Art of Hustle” directed by Eif Rivera [50 Cent, Puff Daddy, French Montana]. The narrative clip sees him walk right out of a jail cell into an office, displaying how to conduct business while giving a valuable lesson on the “rules to the game.” It’s the first part of an ongoing visual series with more to be revealed very soon. Stay tuned and watch it HERE.
Next Wednesday, February 24, Yo Gotti sits down with the women of the syndicated series, The Real, for a personal career-spanning interview about his upbringing, music, entrepreneurial pursuits, and more. In addition on Wednesday, February 24 he makes his debut on ABC’sJimmy Kimmel LIVE! for a performance of his hit single, “Down In The DM.” This follows up the recent television premiere of the intimate and informative documentary Born Hustler, which premiered on BET Jams on February 15. Check it out in its entirety at The Fader now. This month, Yo Gotti also graces the cover of The Source Magazine—another major milestone.
Bringing everything right back to the streets, Yo Gotti will be hosting a series of exclusive in-store appearances, meeting fans and signing copies of The Art Of Hustle. The first will start tomorrow February 20 at South Dekalb Mall. The full list of cities and locations is included below. In addition, he also launched a digital game, “The Art Of Hustle” online. Roll the dice now to try your luck at becoming the “Ultimate Hustler.”
In a little under one week’s time, the music video for his #1 Urban Radio hit “Down In The DM”garnered over 2 million VEVO views and is now at over 6.8 million views. Following the album’s introductory banger, he assembled an arsenal of anthems for the tracklisting. From the soulful boom of opener “My City” feat. K. Michelle and the brooding hood poetry of “Bible” feat. Lil Wayne to the poignant and introspective “Mama” and energetic blast of “General” feat.Future, Yo Gotti delivers a triumphant and timeless body of work.
2/20 Decatur, GA South Dekalb Mall (6pm-8pm)
2/21 Memphis, TN City G.E.A.R. (1pm-3pm)
2/22 Los Angeles, CA I Love Ugly (7pm-9pm)
2/24 Baltimore, MD Church Square (7pm-9pm)
2/26 Charlotte, NC Westerly Station (5pm-7pm)
2/28 St. Petersburg, FL Seville (4pm-6pm)