YEARS & YEARS RELEASE VIDEO FOR “DESIRE” GRYFFIN REMIX CREATED ENTIRELY WITH ARTIFICIAL INTELLIGENCE “DEEP DREAM” TECHNOLOGIES
Interscope Records artists Years & Years debut a very special video for their track “Desire” Gryffin Remix today on Vevo. The video, which premiered yesterday on TechCrunch, was created entirely using new creative Artificial Intelligence technologies, artificial neural networks and machine learning initially based on Google’s “Deep Dream” open source code that allows a computer to imagine and “dream” about things it has previously learned. This is the first time a full scale music video has been made using this new Creative Artificial Intelligence where creative machines and humans interact as equals to paint, dream, design, and complete other creative tasks.1
Director Brian Harrison joined forces with Creative A.I. engineers Samim Winiger and Roelof Pieters, the founders of the Creative A.I. team behind Artificial Experience (“AE”) to push the boundaries of this cutting-edge technology to create the “Desire” remix video. The international collaboration became the starting point for a new and exciting Artificial Experience exploration — a first of its kind. The result is the stunning collection of images in the video, the likes of which were completely unexpected and new in the world of A.I. The video inspired the AE team to create and use the world’s first Creative A.I. visual editing software- the DeepUI- which allows humans to “Guide” the computer’s dreams.
“We were fascinated and intrigued (and kind of terrified in a good way) by the concept of using A.I to interpret a music video. It’s exciting to be part of this cutting edge technology and we hope our fans enjoy the crazy visuals as much as we do” says, Olly Alexander.
Years & Years released their full-length debut album Communion in July to rave reviews. Rolling Stone called it “dance-pop perfection…with an indie pop edge,” while Pitchfork noted that it “marries thematic precision with the broad kinetics of great pop songwriting, mingling self-loathing and doubt with a redemptive, near-bloody-minded push to prettiness and uplift.”
Years & Years previous single “King” not only hit No. 1 on the U.K. Singles chart, it also entered the Top 40 chart in the U.S. The song’s accompanying video has racked up over 110 million views on Vevo. Watch it HERE. In September, the band wrapped up its fall North American headlining tour, selling out every date. They were also the breakout performers at the 2015 “mtvU Woodie Awards.”
Formed in London, Years & Years consists of bassist Mikey Goldsworthy, keyboard player Emre Turkmen, and vocalist Olly Alexander. Olly joined the band after Mikey heard him singing in the shower during a party at his house. In addition to winning the BBC Sound of 2015 Poll, the band were also short-listed for the BRITs Critics’ Choice Award.
Huffington Post, Buzzfeed, USA Today and more tapped Years & Years for their 2015 Artists to Watch lists, with USA Today noting that their hook-heavy sound “taps into ’90s pop, house music, and R&B sensibilities that could quench the same thirst for U.K. dance that Disclosure and Clean Bandit filled stateside this summer.” The New York Times has praised the band’s “handful of glossy singles, featuring the stirring vocals of its frontman, Olly Alexander, set against bright synth hooks and a hefty base.”