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Atlantic recording group Why Don’t We have premiered their brand new track “Talk,” available now at all DSPs and streaming services. Arriving last Friday, the song shot to #1 on iTunes’ Overall Songs chart, ahead of artists such as Maroon 5, Cardi B and Drake among others.  Meanwhile, the song’s companion video  – shot during the group’s sold out European tour, taking fans behind the scenes with these rising superstars – is streaming now onWhy Don’t We’s massively popular YouTube channel, already boasting 1.2 million views .

The arrival of “Talk” follows the band’s widely sold out North American and European legs of their headline “Invitation Tour” and release of “Hooked” – which was praised as an “undeniable earworm” by TIME and boats over 8 million views on YouTube alone. The group also recently received two nominations at the 2018 Teen Choice Awards, including Choice Music Group and Choice Song: Group (“Trust Fund Baby”). Why Don’t We will return to NBC’s TODAY on September 3 for a special Labor Day performance, outside in Rockefeller Plaza as part of this summer’s “Citi Concert Series on TODAY.”