Following a triumphant performance of his hit “Company” and the award for Top Male Artist at the 2016 Billboard Music Awards, Justin Bieber released the long-awaited video for the song this week. Directed by Justin’s personal videographer Rory Kramer from footage captured over the last year, “Company” documents – in rare, unreleased and often intimate scenes – the making of Justin’s global #1 Def Jam Recordings albumPURPOSE, and the launch of his sold-out Purpose World Tour.
Watch Justin Bieber’s “Company” video above.
“Personally, I love this video because it’s an honest look at my journey,” said Justin. “The process of putting together this album and this tour – surrounded by people I love to be with – has been really special. I’m proud of it, it’s been a lot of fun and lot of hard work, and I think that really shows in video. I hope my fans like it as I much as I do, because it’s really all for you.”
Last Friday, Justin launched a personalized emoji app, JUSTMOJI. Bieber’s Official JUSTMOJI keyboard app allows fans to access to hundreds of exclusive high-quality, premium stickers, gifs and expressions. The app immediately shot to #1 on Apple’s chart.
On Saturday, Justin continues the sold-out North American leg of the Purpose World Tour in Winnepeg, Canada. The tour will continue throughout June and July, culminating in two sold-out nights at the world’s most famous arena, Madison Square Garden in New York City. In August the tour will visit Japan, and then pick up in earnest with an extensive run through Europe in the fall.
Global superstar Bieber released his latest album PURPOSE, on November 13, 2015. Purpose opened at #1 in over 100 countries around the world, and has gone on to sell over 9 million copies globally to date. PURPOSE shattered global streaming records and has yielded three consecutive #1 singles in the US – “What Do You Mean,” “Sorry,” and “Love Yourself.” In January, those three tracks landed at #1, #2 and #3 on the UK singles chart, surpassing a record previously held by The Beatles and making Bieber the artist to ever accomplish such a feat. In February, Justin won his first Grammy: Best Dance Song for the PURPOSE track “Where Are You Now.” Justin Bieber was recently named the first artist to reach 10 Billion views on VEVO. In 2014, Justin was ranked by Twitter as the #1 most tweeted about musical artist of the year. He has released five number-one albums to-date and has starred in two films, Never Say Never(2011) and Believe (2013). In 2011, he was nominated for the Best New Artist Grammy. In 2013, Bieber received a Diamond award from the Recording Industry Association of America (RIAA) to recognize his single “Baby” as the best-selling digital song of all-time with over 10 million copies sold.