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Video Premiere: Coldplay “Paradise”

Coldplay "Paradise" (Video) Parlophone/Capitol Records/EMI

Coldplay "Paradise" (Video) Parlophone/Capitol Records/EMI

Follow the dancing elephant! No, seriously in the brand new music video for Coldplay’s current single, “Paradise” it features lead singer, Chris Martin in an elephant costume singing, dancing and hitch hiking. Throughout the whole video the elephant is trying to get home to his elephant buddies in their home in ‘paradise’, who happen to be the rest of the band dressed as elephants. This version of the video was directed by the band’s long time friend and collaborator, Mat Whitecross. Matt was hired to work on the video after a different video directed by Hype Williams was scrapped by the band. It just goes to show all you need is elephants dancing to have a hot video!

 “Paradise” is the second single from Coldplay’s forthcoming album, Mylo Xyloto, in stores October 24th!. The third single to follow this one will be the band’s progressive new track, “Princess Of China” featuring Rihanna. That will be serviced for release on October 25th! Keep checking back with us for more details!

Coldplay

“Paradise”

From Mylo Xyloto

Parlophone/Capitol Records/EMI

Coldplay Featuring Rihanna

“Princess Of China”

From Mylo Xyloto

Parlophone/Capitol Records/EMI