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“Today” Host Matt Lauer Largely Credited WIth Booking Musicians For NBC’s Hurricane Sandy: Coming Together Telethon

Matt Lauer

Matt Lauer

“Today” Show anchor Matt Lauer has been credited as largely responsible for the quick turn around in helping book the musical talent for NBC Universals’ Hurricane Sandy: Coming Together telethon.  The vet news man discussed to use his connections to help make this high profile fundraiser happen in such short notice in an interview with Billboard.biz this afternoon.  The telethon’s music related participation is being locked in rapidly.  We already reported that industry standouts Jon Bon Jovi, Sting, Christina Aguilera, Billy Joel, and Bruce Springsteen have been booked for the fund raising efforts.  Well, now stars like Areosmith and Mary J. Blige have been added to the roster.  Lauer told Billboard that getting this done was easy.

“It’s been the easiest thing to book because everybody wants to be involved.”  He then added with a laugh, “If only booking the show were this easy always!”

Hurricane Sandy: Coming Together is already set to air live on the East Coast and tape-delayed on the West Coast on NBC, Bravo, CNBC, E!, G4, MSNBC, Style, Syfy and USA from 8 to 9 p.m.  Reports have indicated that other networks may still participate prior to airtime.

This mass of media support was impressively developed out of a 48-hour turn around time that began on Wednesday morning at about 6:45 a.m. EST when Lauer got the support of NBC Universal chairman-CEO Steve Burke only hours before talent booking began with Jon Bon Jovi.  Our hat is off to Matt Lauer, Mr. Burke, and all the people at NBC Universal for being able to make such an effective contribution to help so many in need after this disaster.