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The Expanding Brand Of Lil Wayne: “The Reason You Kill For It”!

Lil Wayne Featuring Bruno Mars "Mirror" Cash Money/Universal Republic Records

Lil Wayne Featuring Bruno Mars "Mirror" Cash Money/Universal Republic Records

If you are a Hip Hop fan that has ever felt like you have too much against you to accomplish your goals, all you need to do is look to Lil Wayne for more than enough inspiration to turn life’s lemons into lemonade.  That’s exactly what he plans to do with  his up coming memoir. It was first announced last week that Grand Central Publishing has inked a deal with the rapper to release Gone Till November, a compilation entries from a diary the rapper kept while he was served an  eight month prison sentence for weapons possession on Riker’s Island.It will help serve as a direct window into Wayne’s thoughts and feelings during that time.

We are thrilled to be publishing Wayne’s prison memoir,” said Ben Greenberg, executive editor at Grand Central Publishing. “He kept detailed journals of his inner and outer life while he was on Rikers Island, and they certainly tell a story. They are revealing.”

Gone Till November is expected to have a November 28th release date, set just in time for the 2012 holiday season. Though it seems like a while away right now, Wayne’s branding momentum isn’t expected to slow down one bit during the wait for the highly anticipated book.  Following in the foot steps of mega Rap stars like Sean “Diddy” Combs, and Pharrell WIlliams, Wayne started off 2012 with the debut of his clothing line, TRUKFIT.

With the name of his new line serving as an acronym for “The Reason You Kill For It.” this new line will reportedly offer T-shirts, raglans, and snapbacks, that feature bold graphics.  According to, the blog of Wayne’s Young Money Records New Media director Karen Civil, TRUKFIT, “takes his strong passion for skate boarding in consideration”,  when deciding on the line’s  current style.  This is why it is set to be distributed through the snowboarding and skateboarding apparel store Zumiez this February.

So why does a guy like Wayne get offered so much? To answer the question all one needs to do is refer back to “TRUKFIT”. Fan’s may not literally kill, but they do seem to pay for anything he makes! We discussed the phenomenon of Wayne’s fandom with his label mate Jay Sean in a recent interview.

” I attribute that to loyal fan bases,” Jay said You gotta have to look at Wayne and how long Wayne has been going on.   For so many years oveer all those year, he aquired an army of fan an army  who is out there ready to buy his stuff when it comes out”

This was especially true when it came to the promotion of his latest hit  from  Tha Carter IV album. The album cut called “Mirror”, featuring Pop singer Bruno Mars grew by popular demand to become  the highest charting song from the record that wasn’t originally intended to be a single.  This favorable reaction for all intensive prepossess made the song a single as a result. This is remarkable because the song was originally released just as a bonus track for the deluxe version of Tha Carter IV.  Reports indicate that a music video was shot at the end of last year, and a remix featuring Rick Ross was also recently released  to take advantage of that popularity. There is no doubt  that this will  inject even more life into what has already been a mega successful album.

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“Mirror” (Explicit)

From: Tha Carter IV

Cash Money/Universal Republic Records

Lil Wayne Featuring Bruno Mars & Rick Ross

“Mirror” (Remix) (Explicit)

From Tha Carter IV

Cash Money/Universal Republic Records