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Roc Nation’s Rita Ora Debut’s New Music Video For “How We Do (Party)”

Video Still From "How We Do"By Rita Ora, Roc Nation/Columbia Records

Video Still From "How We Do"By Rita Ora, Roc Nation/Columbia Records

Last month we covered the high profile American radio debut of British teen Pop Roc Nation signee Rita Ora with her fantastically infectious  “How We D0 (Party)”.  Well now the celebrated musical talent, that first shined as part of The UK’s music competition show Eurovision: Your Country Needs You in 2009, is ready to take her stuff to an international level once again.  This time we have the pleasure of enjoying a music video that appears to be the visual equivalent that matches the tune that we already just love.

To complete its look, Ora took after her Roc Nation label chief, Jay-z, and got into an “Empire State Of Mind” by shooting at  New York’s Coney Island with director Marc Klasfeld.  If anyone can be trusted at the helm of a video that is worthy of an international, “Jay-Z” level push, it’s Klasfeld. In addition to directing the video for Jay-Z’s 2001 hit, “Girls, Girls, Girls” Klasfeld has provided the visual look to such iconic hits like Kid Rock’s “Born Free”, Nsync’s “Girlfriend”, Vanessa Carlton’s “A Thousand Miles”, The Script’s “The Man Who Can’t Be Moved”, and of course Katy Perry’s “Last Night (T.G.I.F)” among many more.  It’s probably safe to say that this video is going to be an impacting addition to his already impressive resume.

The video’s finished product made its online Vevo debut with the help of Jay-Z’s official blog,  We promptly saw it, and wanted to give it whatever boost we could.  Check it out below and see what you think.

Featured Media Contains Explicit Lyrics

Rita Ora

“How We Do (Party)”

Roc Nation/Columbia Records