We were pleasantly surprised when DJ Pauly D of Jersey Shore fame released his first single “Back To Love” with Clizbeats Featured Artist Jay Sean in January. Now that we’ve seen the video, we realize that even more kudos are in order. In typical Jay Sean fashion the video is high energy, fun, and filled with hotties. This time however, the video’s main hottie is sporting a piece of futuristic eyewear that made us super excited. Jay and Pauly’s lead video girl, who just happens to be a runway model, was rocking Google Glass! This is, without question, a huge deal, and a blaring sign of even bigger things to come.
Why? Any historian will tell you that the evolution of music, and entertainment as a whole, can be traced back to the technological advancements that facilitate the creativity we all enjoy. If he was still around, Apple founder Steve Jobs would be likely to echo that sentiment, and add, that when it comes to integrating new tech products into Pop culture, i.e everyday life, music is the best P.I.M.P. Jobs proved this in 2001 with the debut of the now ubiquitous iTunes, which is credited by many for stabilizing an economically jeopardized music industry.
Images Of 50 Cent Promoting the First IPod In The Music Video For P.I.M.P (2003)
Once the application, and its portable component, the iPod, was tested out in the niche tech markets to ensure readiness, Apple turned to “big music” and got them all some BIG MARKETING! This marketing affected us personally as teens that watched some of the product’s first mainstream usage in 50 cent’s “P.I.M.P.” music video for his Get Rich Or Die Tryin’ album. Now, all one needs to do is fast forward to modern day, and take a closer look at how that fantastic understanding of that culture-based marketing is applied by music’s community leaders like Interscope Records’ CEO Jimmy Iovine, and Rappers/Producers /entrepreneurs, Dr. Dre, and Sean “Diddy” Combs.
Clearly these three moguls have taken notes from Jobs’ indirect instruction that were described in books like 2009’s, Appetite For My Self Destruction: Big Music’s Big Mistakes, by Steve Knopper. Iovine and Dre started Beats Electronics in 2008, and Combs got involved with Ciroc Vodka in 2007. Both used the same kind of music video marketing to either launch or drastically improve the companies’ marketing.
Beats is now evolving into a one stop “go-to” spot for its music electronics and media niche. Boosted by their music video-popularized headphones, they’ve expanded into audio gear that pairs well with new high tech products by Apple and others, music streaming services, and a blog network. According to Hip Hop News 24/7, Diddy’s Ciroc involvement improved its sales by 122%, helping the brand become the second most popular ultra premium vodka in the world.
Google owns You Tube, which is used heavily for music distribution through platforms like Vevo. They, more than most are aware of how music can boost a product. If Gooogle’s resources and expertise is combined with the capabilities and fashion statement of Google Glass, we may have another game changer on our hands. Could Pauly D and Jay Sean’s video do for Google Glass what 50 Cent’s video did for the iPod? Perhaps someday we’ll again look back and say, “it was only the beginning!”
Is Pauly and Jay’s video history in the making? Take a look below and decide for yourself. Cheers!
DJ Pauly D Featuring Jay Sean
“Back To Love”
50 Cent Featuring Snoop Dogg
Google Glass Official promo