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Nicki Minaj Release Her Next Worldwide Smash Hit “Pound The Alarm”

Nicki Minaj "Pound The Alarm" Young Money/Cash Money/Universal Republic Records

Nicki Minaj "Pound The Alarm" Young Money/Cash Money/Universal Republic Records

Rapping Pop star Nicki Minaj is ready to keep the party going by releasing another dance single from her latest album, Pink Friday: Roman Reloaded. It is another RedOne produced club anthem called “Pound The Alarm.” The song was chosen as the album’s next single after a poll was taken in May on Nicki’s official web site. It was divided into three categories. The third and final category asks to choose between “Pound the Alarm”, “Whip It”, and “Va Va Voom”. “Va Va Voom” had the most votes and won the poll. “Whip It” came in second and “Pound the Alarm” came in third.  However, despite coming in last, Nicki still chose to release “Pound The Alarm.” This is due to the fact that it was already getting a lot of attention from various radio stations in Europe. Just like everything else in the trends of Pop music these days, European radio was used as testing grounds for the song’s potential life as a single worldwide. The track was able to break into the top 40 on 3 different charts in Europe, including landing at number 34 prior to its official release in the UK. The song’s success and official release was acknowledged by Nicki via her Twitter on June 6th, when she tweeted the following,

“Oop. Just got word that radio 1 in the uk and nova & 2day fm in australia are runnin w/ #poundthealarm due to the amount of requests.” She later tweeted  “Looks like France has chosen #poundthealarm for the win as well barbz. #sorryvavavoomers

This makes perfect sense because like the album’s debut single, “Starships”, “Pound The Alarm” is heavily influenced by the Eurodance sound that has seemed to find its way into nearly everyone’s music that gets played on Pop radio today. With that said, it is no secret why Nicki has gotten burned by some Hip Hop critics and DJs, who openly criticized t her interest in dabbling into the genre. In fact fans will remember that Nicki caused some controversy at New York radio station Hot 97’s “Summer Jam” concert, when she didn’t take the stage after being promoted as the show’s headliner. Nicki’s label head and executive producer, Lil Wayne pulled her and all other YMCMB (Young Money Entertainment and Cash Money Records) performers from the bill because of a diss by Hot 97’s DJ, Peter Rosenberg. Rosenberg was on a side stage at the show that day, making comments to the crowd in regards to her,“Starships” song  not being “real hip hop.” Lil Wayne took offense to that and decided to take action.

On the surface dissing Nicki for “going Pop” with dance songs  like “Starships” and “Turn Me On” may make sense to some Hip Hop heads, but when you look at her evolution as an artist a bit deeper, dissing her for that just makes someone  sound very closed minded.   All the genre blending does is help take part of what her sound was on the first album and expanding on it slightly. The fact is, her audience and worldwide presence has grown significantly as she has transformed into more of an iconic Pop star. She developed her major label debut with a strong understanding of who she was as a character in the Hip Hop genre.  Each song showcased a different side of her personality concisely. with the right blend of honesty and theatricality mixed together.  She has projected a very powerful image representing woman in Hip Hop like never before. Ever since the release of that album, everyone should have anticipated  that she was going to go new places for Hip Hop as time went on.

Also ever since the surprise Pop success of her fun bubble gum bonus track turned platinum hit, “Super Bass,” Nicki has taken the right steps in becoming Hip Hop’s princess of Pop with integrity, and a very good understanding othe worldwide affect of her image as it is on the pulse of pop culture. Like Pitbull on his, Planet Pit album. Nicki is doing nothing but re-framing the boundaries of Hip Hop’s sound and wherre it can go, The Dance sound that is heard on these current singles enhancing is the sound of Hip Hop, with a more worldly outlook than what can be found in the hoods of different American cities. The Hip Hop artists that do music like this like Nicki, Pitbull, Will I Am and even Diddy, are simply beginning to embrace a growing trend of Electronic House music. House music is a sample heavy similar form of electronic music that flourished organically in the clubs in Europe. These artists like Nicki who have become world renown celebrities in a media world with such constant communication with their fans are exposed to this culture, so it would only be the right thing to do to let these new ideas blend with the foundation of the others. We now live in a world where music is less and less separated by color or language, and more and more focused on being cool no matter where you come from. With that said, it is that much more important to try new things as a form of interactivity with a changing fan base.

As it seems that kids today are beginning to gravitate towards this Eurodance and Dub Step  music in a more global online music market, as if is something new to the Americam Pop music scene, its core following has been hidden out of the spotlight for years.  Like Hip Hop had done in the late 1970s and early 80s, Electronic House music had actually first gotten its start in the clubs of New York City, and then found its way to Europe as music trends began to change. Therefore it would only be natural to continue to to blend Hip Hop and Dance together in the new image of what is considered to be today’s Pop music. For those who are interested, the genre growth of House music and its influence on the youth’s Pop music is discussed in detail in David Guetta’s acclaimed documentary, Nothing But The Beat. (named after his blockbuster album that Nicki Minaj is featured on)

The experimenting of this new genre bending continues to work for Nicki’s listeners as well regardless what Peter Rosenberg says. Despite releasing two singles more directly marketed to the Urban radio outlets after “Starships’” success (“Right By My Side” featuring Chris Brown and “Beez In The Trap” featuring 2 Chainz), both of them were only able to achieve only a fraction of the audience exposure of “Starships”, as it was able to break the top 10 on 28 different charts around the world . As “Pound The Alarm” continues to get bigger in Europe, her global fan base shows us how a good song can do nothing but bring people of many cultures together. No matter what anyone may say about what is, and is not realt, it speaks huge volumes for Hip Hop’s continued growth and the role it plays in the evolution of Pop music to watch “Pound The Alarm”‘s popularity grow like this. The song will be officially released to American Pop radio on July 8th with an accompanying music video to follow that was filmed last month. Stay tuned for more on the development of this song’s presence and its video in the near future, until then, enjoy the single below!

Nicki Minaj

“Pound The Alarm” (Explicit)

From Pink Friday: Roman Rreloaded

Young Money/Cash Money/Universal Republic Records

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