International superstar Rihanna recently commanded the worldwide launch of her brand new single “We Found Love” feat. Calvin Harris, on September 22nd , utilizing her Facebook page and radio simultaneously. Rihanna is the #1 female artist on Facebook with over 45 million fans (http://www.facebook.com/rihanna). The global launch of “We Found Love” kicks off the new “Rihanna: UNLOCKED” campaign, leading up to the release of her upcoming sixth Def Jam studio album on November 21st (title to be announced in the weeks ahead). “We Found Love,” sets the stage for Rihanna’s forthcoming new album, the eagerly anticipated follow-up to LOUD (released November 2010), an industry phenomenon that is multi-platinum worldwide, with global sales of nearly 8 million.
Pushing musical and digital boundaries, the “Rihanna: UNLOCKED” campaign is designed as a thank you to her tens of millions of fans worldwide, aka #RihannaNavy, who will be in the driver’s seat with the power to unlock exclusives from Rihanna’s new album. Rihanna: UNLOCKED, an environment built by AgencyNet, will live as an interactive, gamified experience on her Facebook profile, and the Navy is tasked to work in combination with fans around the world on multiple “missions” to unlock the exclusives. UNLOCKED provides fans with a direct, engaging lifeline to Rihanna while she’s on tour throughout the UK and Europe from September 29th until December 22nd. Fans have already unlocked the lyrics and artwork to “We Found Love.” Now, with the Navy working at a fever pitch online, they succeeded in unlocking the single itself. It was put on sale on ITunes on September 22nd.
With its first two singles hitting RIAA double-platinum in the U.S., the #1’s “Only Girl (In the World)” and “What’s My Name” (featuring Drake), LOUD registered over 200,000 first week sales, the biggest Soundscan week of Rihanna’s recording career. “What’s My Name,” “Only Girl (In the World)” and “S&M” were Rihanna’s 8th, 9th and 10th #1’s on the Billboard Hot 100 – earlier in 2010, she became the first female artist of the decade to chart six #1’s on the Hot 100 when “Rude Boy” went to the top (from her previous album, Rated R). With the subsequent single releases of “California King Bed,” “Man Down,” and “Cheers (Drink To That)” from LOUD, Rihanna brought her career total of Hot 100 chart hits to 30. Dating back to her first week on the Hot 100, June 11th, 2005, Rihanna’s 19 Top 10s are the most of any artist in that time-span.
More chart history: “Only Girl (In the World)” also became Rihanna’s 8th single to hit #1 on the Dance Airplay Chart, eclipsing Madonna’s long-standing record of seven #1’s on the Dance chart (launched in 2003). Rihanna extended her lead with S&M charting as her 9th #1 on the Dance Airplay Chart. And on September 24th, 2011 California King Bed became her 15 #1 on the Dance Club Songs Chart.
LOUD followed-up the platinum selling Rated R (November 2009). Rihanna’s double-platinum Good Girl Gone Bad (May 2007) contained the Grammy-winning global #1 hit “Umbrella” (featuring Jay-Z), then “Shut Up and Drive,” “Hate That I Love You” (featuring Ne-Yo), and “Don’t Stop the Music.” The CD+DVD package Good Girl Gone Bad: Reloaded (January 2009) continued the hits with the #1 “Take A Bow,” and “Disturbia.” Good Girl Gone Bad was the third album release in less than two years by the Barbados native. It followed-up 2006’s RIAA platinum A Girl Like Me, which contained the back-to-back hits, “S.O.S.” and “Unfaithful”; and her RIAA gold debut from 2005, Music Of the Sun, featuring the world-wide smash, “Pon De Replay.”
Rihanna Featuring Calvin Harris
“We Found Love”
SRP/Def Jam Records/IDJMG