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NAS’ 10th STUDIO ALBUM, LIFE IS GOOD, DEBUTS AT #1 ON THE BILLBOARD 200; HIS 3rd CONSECUTIVE #1 DEBUT ON DEF JAM RECORDINGS !

Nas "Life Is Good" Def Jam Records/IDJMG

Nas "Life Is Good" Def Jam Records/IDJMG

(July 25, 2012 – New York, NY) Legendary, mega-platinum Def Jam Recordings artist Nas captures his third consecutive #1 Soundscan debut, as LIFE IS GOOD (released July 17th) arrives at the top of the Billboard 200 albums chart this week, boosted by an onslaught of television appearances on CBS’s The Late Show with David Letterman (July 16th) Comedy Central’s The Colbert Report (July 17th), last night’s performance on ABC’s Jimmy Kimmel Live, VH1’s top-rated “Behind The Music,” BET’s 106 & Park, and a performance on ESPN’s ESPY Awards.

Since joining the Def Jam family in 2006, all three of Nas’s albums have debuted at #1 Soundscan: the RIAA platinum, Grammy®-nominated Hip-Hop Is Dead (December 2006), the RIAA gold, Grammy®-nominated untitled album (July 2008), and now LIFE IS GOOD, his overall 10th studio album.

LIFE IS GOOD saw the release of singles “The Don” and “Daughters,” and has been met with a flurry of critical praise. From outlets like The New York Times, the Los Angeles Times and Rolling Stone to the website Pitchfork – which awarded LIFE IS GOOD its coveted ‘Best New Music’ tag – critics have agreed that Nas’ latest is a ‘return to form’ and possibly his most sonically concise, lyrically sharp and best effort since his classic debut.

LIFE IS GOOD is the long-awaited successor to the untitled album, which featured the iconic closing track “N.I.G.G.E.R. (The Slave and The Master),” produced by DJ Toomp.  The track contained the provocative lyric, “They say we N-I-double-G-E-R/ We are, much more/ But still we choose to ignore the obvious/ Man, this history don’t acknowledge us/ We were scholars way before colleges…”   The album contained collaborations with producers Polow Da Don (“Hero”), DJ Green Lantern (“Black President”), 2007’s Grammy Award®-winning Producer Of The Year, Mark Ronson (“Fried Chicken” featuring Busta Rhymes), as well as Stic.Man from Dead Prez, Jay Electronica, Stargate, DJ Cool & Dre, and others.

Prior to the untitled album, came Hip-Hop Is Dead, whose title tune “Hip-Hop Is Dead,” produced and co-written by and featuring will.i.am. of Black Eyed Peas, was a solid Top 40 pop/R&B/rap crossover hit.  The follow-up hit, “Can’t Forget About You,” featuring fellow Def Jam artist Chrisette Michelle, was a jazz inspired Top 10 Rap track also produced by will.i.am, riffing on a sample from the classic “Unforgettable” by Nat King Cole.

Time Out New York stepped out early in January 2007, and picked Hip-Hop Is Dead as “rap record of the year.” Pitchfork’s reviewer called it “the album I’ll give to people in 20 years when they ask who Nas was.”  The album release set up the “One Man, One Mic, One Night” 26-city North American tour, one of the biggest ever by Nas, from March through May 2007.

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