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Mercury And Interscope Execs “Thrilled” With The Debut Of Scotty McCreery

ClearasDay

Scotty McCreery "Clear As Day" 19/Mercury Nashville/Interscope Records

Congratulations are in order to the reigning American Idol Scotty McCreery.  Sound scan reports are showing that the now 18 year old country singer was able to sell 196,739 copies in its first week when it was released earlier this month.  Propelled by a golden voice rich with an old country soul, McCreery’s Clear As Day album was able to peak at the top spot of Billboard’ Top 200, and Country charts.  In a conversation with The Hollywood Reporter Brian Wright, head of A&R at Mercury Nashville, credits Interscope Geffen A&M chairman Jimmy Iovine with the plan that allowed McCreery to achieve the success he was due.

“He didn’t want to wait six to eight months, Jimmy wanted the record out sooner rather than later,” Wright told THR.

The off and running attitude appears to be at least  one tactic that the partnering Universal Music Group labels, Interscope Records, and Mercury Nashville have applied to successfully breaking artists that differs from American Idol’s prior music distribution partner Sony Music.  THR elaborates on the success of  Universal’s approach by taking a comparative look at Sony Music’s recent release track record with American Idol artists.  Their finding was that “previous Idol albums were typically released in November or December — although season 9’s Casey James, who signed with Sony Music Nashville in August 2010, has yet to announce a street date for his debut.”

There are many variables that go into the traction of an artist, and at times it may be hard to know if it is the label or the artist that should take the credit for success or failure. This is especially true when the talent that the label develops and distributes is ultimately decided by American TV viewers for them.  Whatever the reason, things are working for the better because THR reports that McCreery has been able to sell 50,000 more than season 9 winner Lee DeWyze sold during his entire Idol tenure under the Sony Music.

Read the Hollywood Reporter’s full article here. Check out Scotty’s music below.

Scotty McCreery

“I Love You This Big”

From: Clear As Day

19/Mercury Nashville/Interscope Records

Scotty McCreery

“The Trouble With Girls”

From: Clear As Day

19/Mercury Nashville/Interscope Records