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Matchbox Twenty Debuts “She’s So Mean” Music Video

Matchbox Twenty

Matchbox Twenty

Emblem/Atlantic recording group Matchbox Twenty has announced the world premiere of the companion video to their electrifying new single, “She’s So Mean.”  The clip – directed by Rich Lee (Eminem, Norah Jones, –debuted yesterday on the music home page of YouTube

“She’s So Mean” is the first single/video from Matchbox Twenty’s hugely anticipated new album, “NORTH.”  The track is already ascending at multi format radio outlets nationwide, coming in this week at #13 on the Hot AC chart.  In addition, the “She’s So Mean” video has already been added into large rotation at VH1, with a TV premiere slated for later next week the Top 20 Countdown.  As if that weren’t enough, the single’s recently unveiled official lyric video has already drawn over a million views at YouTube.

Matchbox Twenty’s fourth full-length studio recording and first all-new album in a decade, “NORTH” arrives everywhere on September 4th.  The album sees the band driving their pop-rock sound further forward, magnifying the indelible melodies, crafty lyricism, and glorious hooks that have defined their multi-platinum body of work.  Matchbox Twenty – Rob Thomas, Paul Doucette, Kyle Cook and Brian Yale – lived together last summer in a house in Nashville where they collaborated on the new material before once again joining forces with the Grammy Award-winning producer Matt Serletic at his Emblem Studios in Calabasas, California.  The result of their labors stands among the band’s finest, with songs like “Overjoyed” and “Put Your Hands Up” marked by Matchbox Twenty’s instantly identifiable sonic approach and unadulterated high spirits.

Thomas will be seen this fall as a mentor on the upcoming third season of NBC’s smash singing competition, The Voice.  The Grammy Award-winning singer/songwriter – who recently co-hosted an installment of ABC’s LIVE! With Kelly – will join Cee Lo Green’s team, working with contestants and giving them tips before their performances.   The Voice premieres September 10th on NBC (check local listings).

In addition Matchbox Twenty have just been announced as headliners at this year’s iTunes Festival in London. They will perform at Camden’s famed Roundhouse on September 19th. The band joins previously announced artists Pink, David Guetta and Deadmau5 to name a few.

“NORTH” follows Matchbox Twenty’s most recent release, 2007’s RIAA gold certified “EXILE ON MAINSTREAM.”  In addition to compiling such classic hits as “Push,” “Bent,” and “Unwell,” the album featured six new tracks, including still another smash single, the Steve Lillywhite-produced “How Far We’ve Come,” which is the band’s biggest selling single to date.  A global tour in support of “EXILE ON MAINSTREAM” saw the band playing in front of their largest crowds thus far, with sold out shows in North America, the UK, Europe, Australia, and New Zealand.

Matchbox Twenty immediately established themselves as one of modern pop-rock’s most popular and talented new bands with the 1996 release of their blockbuster debut album, “YOURSELF OR SOMEONE LIKE YOU.”  The album generated five extraordinary hit singles – including “Long Day,” “Back 2 Good,” and “3 am” – on its way to RIAA Diamond Award certification for total U.S. sales now exceeding 12 million.  Two further multi-platinum albums followed, with 2000’s “MAD SEASON” and 2002’s “MORE THAN YOU THINK YOU ARE” each spawning a steady stream of hugely successful singles, including such chart-topping favorites as “If You’re Gone,” “Disease,” and “Bright Lights.”

In addition to more than 30 million records sold worldwide, Matchbox Twenty has also earned countless accolades, including five Grammy nominations, four American Music Award nods, the 2004 People’s Choice Award for “Favorite Musical Group.”

What’s more, Rob Thomas has proven one of the most highly decorated artists of recent years, receiving three Grammy Awards, 11 BMI Awards, and two Billboard “Songwriter of the Year” honors for both his chart-topping solo work as well as collaborations with such legends as Santana, Mick Jagger, and Willie Nelson.  Thomas’ collaboration with Carlos Santana on “Smooth” was also named the #2 Most Popular Song Ever on Billboard’s List of the 100 Most Popular songs behind “The Twist.” He was also named to Billboard’s Top 20 List of Hot 100 Songwriters 2000-2011 at #5 and was the top ranking artist/songwriter on the list.

Matchbox Twenty

“She’s So Mean”

From: North

Emblem/Atlantic Records