MARTIN GARRIX RELEASES TWO DIFFERENT VERSIONS SIMULTANEOUSLY OF THE VIDEO FOR “DON’T LOOK DOWN FEAT. USHER” VIA YOUTUBE AS A FEATURED ARTIST ON THE 2015 YOUTUBE MUSIC AWARDS
Martin Garrix, electronic dance music’s youngest and fastest rising superstar recently released two different versions of his brand new video for his just-released single “Don’t Look Down” featuring Usher earlier last week on YouTube. The video premiered as a featured artist video on the 2015 YouTube Music Awards and has enjoyed nearly 4 million views since its release. CLICK HERE to watch the video for “Don’t Look Down” featuring Usher from the female perspective. CLICK HERE to watch the video filmed from the male perspective.
Upon the video’s release Martin Garrix shared the official YT Music Awards video (from the male perspective) across his socials. At the same time, Usher successfully sneaked out the alternate version filmed from the female perspective to his socials . These two videos were also distributed via news releases, social media and more, creating a surprise effect of having two different videos released simultaneously.
In advance of the video release, Garrix’ team created a pun-filled, cheeky website for the fictional LeGarritsen Country Club, where fans can view outtakes, photos and extra scenes from the video shoot. The clever site was built to feel like one designed for a luxurious resort or spa vacation destination, with the stars of the videos advertized as their “Employees of the Month” being rewarded with their own videos. Check it out here http://www.legarritsen.com/.