At 53 years old it looks like Pop superstar Madonna is still at the top of her game. If you were one of the estimated one hundred and eleven million people to tune into NBC to watch Super Bowl 46 then you saw why. She teamed up with LMFAO, Cee-Lo Green, Nicki Minaj, and now the infamous M.I.A. for a medley of hits. That medley also included the first ever live performance of her new single, “Give Me All Your Luvin”. It is considered by many to be the most popular part of the overall broadcast of what has now gone down as the most watched event ever in television history.
Tivo has calculated which moments during the Super Bowl broadcast were watched most in “play” mode, so moments rewound and watched again count far more than the ones that were viewed just once or were fast-forwarded. The Hollywood Reporter has stated that Super Bowl halftime show was more popular viewing than the football game itself.
The premiere single of the performance, “Give Me All Your Luvin’” featuring Nicki Minaj and M.I.A. is a milestone single for Madonna for other reasons as well. It is the first single ever released by Madonna away from her career spanning label, Warner Bros. Records. Music industry sources reported in December that Madonna and her Madonna Nation deal with Live Nation inked an exclusive licensing deal with music’s leading label, Interscope Records. This album licensing deal will provide the Pop icon with the opportunity to make studio albums, touring, merchandising, and fan club/website, DVDs, music-related television and film projects and associated sponsorship agreements.
As The first project to be released from Madonna’s new Madonna Nation/Interscope deal, “Give Me All Your Luvin” was given a very high profile launching pad even away from the Super Bowl. Media juggernaut, Clear Channel Media teamed up with Madonna to help blow up the single in a very big way to help build buzz for the Super Bowl. The campaign included the new single airing on Clear Channel, and partner radio stations and websites. This helped Madonna reach more than 150 million people around the world very quickly. The video for “Give Me All Your Luvin’” was also premiered on demand at iheartradio.com, and therefore, on all Clear Channel’s radio station websites.
The video for the song which also featured the cheer leader theme that was seen in the Super Bowl performance, was then used as a visual aid to help build buzz for the performance on various different TV news sources. “Give Me All Your Luvin’” is the first single from Madonna’s forthcoming album, MDNA, due in stores on March 26th.It was co-written and produced by French electronic DJ, Martin Solveig. Solveig is best known to American music fans for his breakout Dance hit, “Hello” featuring Dragonette. Other production contributors for MDNA besides Madonna herself include, William Orbit, Benny Benassi, Alle Benassi, The Demolition Crew, Michael Malih, Indiigo Muanza.
Even though the album doesn’t come out until March, there is no doubt that fans have responded to all this huge publicity in a big way. On February 3, 2012, the deluxe edition of MDNA was available as pre-order exclusively on iTunes Store in 51 countries worldwide. It topped the iTunes charts in 49 countries within 12 hours. This is Madonna’s first album since 2008’s, Hard Candy, which featured her hit “4 Minutes (To Save The World)” with Justin Timberlake and Timbaland.
Madonna’s Half Time Show
Featuring Nicki Minaj, M.I.A.,LMFAO, And Cee-Lo Green
From Super Bowl 46
Madonna Featuring Nicki Minaj & M.I.A.
“Give Me All Your Luvin'”
Madonna Nation/Interscope Records
Madonna Featuring Justin Timberlake & Timbaland
“4 Minutes (To Save The World)”
From Hard Candy
Warner Bros. Records
Martin Solveig Featuring Dragonette
Mercury/Big Beat/Atlantic Records