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M.I.A. Releases “Bad Girls” Remix Via Necklace

M.I.A.'s USB Necklace

M.I.A.'s USB Necklace

We want to take a moment to give props to Alternative Hip Hoper M.I.A for doing one of the coolest things we’ve ever seen as an example of music marketing evolution that we’ve ever seen.  For the release of the remix to her hit “Bad Girls” M.I.A. announced yesterday that she will released the track via a USB necklace. The innovative item is available for pre-order purchase through her website mia.shop.bravadousa.com. The necklace will be released on July 6.

The remix will feature Missy Elliot, Rye Rye, and Azealina.  We are totally thrilled about the trend that could be sparked as a great way for artists to connect with their fans in a way that also allows them to have fun in a new and tangible way.  M.I.A. might have started something huge!

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M.I.A.

“Bad Girls” (Original Version)

XL/Interscope Records