LEONA LEWIS LAUNCHES GLOBAL EMPOWER CAMPAIGN WITH THIS WEEK’s RELEASE OF NEW SINGLE, “FIRE UNDER MY FEET”
Multi-platinum, award-winning, world-class British singer Leona Lewis utilizes this week’s digital release of her brand new single, “Fire Under My Feet” to launch her global EMPOWER campaign initiative. EMPOWER urges Leona’s fans to use every available social media – text, email, tumblr, IG posts, FaceBook messages, Snap Chat posts, and so on – to submit their own personal stories about what inspires them, things they have overcome, people they have helped, anything that is inspiring to them.
As fans will discover, EMPOWER emerges as an important theme throughout I AM, Leona’s eagerly anticipated fifth album, set for a fall release worldwide. EMPOWER as a theme is what Leona represents as a person and artist. It marks the beginning of an idea that she hopes to grow into a global initiative with her fans, and it will be at the core of many of her direct-to-fan marketing initiatives.
“Fire Under My Feet,” co-written by Leona and Toby Gad is the first advance single from I AM. The album was produced by hitmaker Toby Gad (credits: John Legend, One Direction, Fergie, Alicia Keys). Leona recently released an exclusive trailer for her FaceBook and Twitter followers: http://po.st/FIRETeaserFB
I AM, declared The Independent (UK), “is clearly going to be Leona’s statement album… From what we’ve heard so far it’s full of passion, heartache and struggle, but it’s lined with hope and a general sense that this is the happiest she has ever been with what she is performing. Every man and his dog knows that Leona has an incredibly strong vocal, but now she finally has an equally strong voice to go with it.”
“Fire Under My Feet”
From I Am
Def Jam Records