NBC Olympics will use “Rise” leading up to and throughout the 2016 Rio Olympics, including within the network’s primetime coverage on Friday, August 5, the night of the Opening Ceremony. NBC Olympics and Katy collaborated on an original “Rise” cinema spot that is being seen in more than 20,000 movie theaters . An extended version of the spot will debuted yesterday on NBC’s TODAY within the 8 a.m. ET hour.
“Rise,” a new song composed and recorded by global icon Katy Perry, isavailable now exclusively for streaming at http://smarturl.it/KPriseAM and for download at http://smarturl.it/KPrise. Katy has created a powerful message of hope, an anthem of conviction, perseverance, and transformation. See below for lyrics.
“This is a song that’s been brewing inside me for years, that has finally come to the surface. I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our world to unite,” said Katy Perry. “I know that together we can rise above the fear – in our country, and around the world. I can’t think of a better example than the Olympic athletes, as they gather in Rio with their strength and fearlessness, to remind us how we ALL can come together, with the resolve to be the best we can be. I hope this song can inspire us to heal, unite, and rise together. I am honored that NBC Olympics has chosen to use it as an anthem before and during the Rio Games.”