After over a year of building Youtube based buzz, the viral sensation known as Karmin is finally ready to release their debut full length album. Reports indicate that the duo has settled on the release date of may 8th for this album that will be known as Hello. Known and loved by their fans for doing uniquely talented Youtube based covers of such established hits as Chris Brown’s “Look At Me Now”, Hello has provided Karmin the well deserved the opportunity to focus on sharing their original songs with the world. To help them achieve this dream, their label Epic Records has provided them with the guidance and incite of some of the music industry’s best established executives. Hello’s executive producer credits include, Stargates, Christopher “Tricky” Stewart, Claude Kelly, and Antonio “LA” Reid”. Hopefully the creative experience of these industry leaders will prove to be beneficial for Karmin’s Amy Heidemann and Nick Noonan as they navigate through through the pressures of their thrust into stardom.
On June 2nd of last year, Karmin announced that they were going to be signing with LA Reid. This was significant at the time because Reid was in the middle of making big waves in the business, leaving his long time home Island Def Jam Music Group. Therefore, Nick and Amy’s Karmin served as one of the first major signee decisions Ried put his stamp on for the Sony Music based label. To their credit, signing the Berkley based duo must have been seen as a no-brainer. Since then, Karmin was on the fast track to fame, and all indications show that they’ve handled it with a humbled poise and capability that is usually only found in seasoned pros.
By October 20th, they released their first promotional single called “Crash Your Party”, which broke its way into the US top 40 charts, and featured a music video that earned nearly eight million views in its first month. That was followed by their acclaim receiving second single and video for “Brokenhearted” which is in the process of making an impact on the charts now. ”Brokenhearted” co- writer and producer Claud Kelly sang the praises of Karmin’s singing when recently discussing the song with Entertainment Weekly.
“I had the melody down, and I kept feeling I wanted a song that had the vibe of ‘Fantasy’ by Mariah Carey,” Kelly told the magazine. “There hasn’t been a song like that in a million years, one that’s fun and you want to dance to it at a party but it’s not so serious that you can’t have a good time. And Amy can sing her ass off, so I knew she could do it.”
When the “Fantasy” inspired track hit the scene, the musical faith that was placed in Karmin by LA Ried and Claud Kelly, turned out to be shared by key representatives at media trend setters like MTV, The Huffington Post, and many others. As a result, the pressure is mounting for them to deliver. Will their album hello live up to its high expectations? Only time will tell, but we have faith in them too. They’re raw talent on Youtube was fantastic, and the more time we spend with key cuts from their Hello album like “Brokenhearted”, the more we continually grow to love them. Take a listen to the music below and see if you’re a Karmite as well. Enjoy.
“Crash Your Party”
Covering Chris Brown’s
“Look At Me Now”