The Life Of Pablo – the ‘living’ album from visionary, 22-time Grammy winning artist Kanye West – debuts at #1 on the Billboard 200, making history as the first ever #1 album to accumulate over seventy percent of its units from streaming. Seven weeks and a reported 400 million streams after its exclusive release on TIDAL, The Life Of Pablo becomes Kanye West’s seventh consecutive #1 album for Def Jam Recordings.
Billboard reports: “The Life of Pablo is the first No. 1 on the Billboard 200 where the majority (70 percent, in fact) of its units were generated by streaming equivalent albums (SEA). Its 66,000 SEA units equates to just over 99 million U.S. streams for the album’s tracks in the week ending April 7.”
“The Life Of Pablo has inspired fans to engage with Kanye and his music in a whole new way,” said Steve Bartels, CEO of Def Jam Recordings. “A lot of passionate teamwork went into delivering this historic album, yet ultimately it’s a testament to Kanye’s undeniable influence and amazing artistry. Once again, he’s pushed the boundaries and delivered a great work of art to the world. All of us here at Def Jam congratulate Kanye on this historic #1 album.”
Kanye West released his seventh solo album, The Life Of Pablo, to universal critical acclaim. The New York Times, on its front page, declared: “With flux embedded in its DNA, “Pablo” is crisply alive, like water that’s still boiling even though the flame is off. Pay close attention to the multiple iterations and you hear an artist at work…It’s everything bared — process as art.” Rolling Stove raved: “a complex, conflicted masterpiece.” “His devotion to the craft of album-making remains his greatest talent,” Pitchfork mused. “Albums are his legacy…His ability to package hundreds of stray threads into a whole that feels not just thrilling, but inevitable – at this, he is better than everyone.” And USA Today simply asked: “Is Kanye West the greatest artist of the 21st century?”
In the months to come, Kanye will release new updates, new versions, and new iterations of the album. An innovative, continuous process, the album will be a living, evolving art project. Stay tuned for more on Kanye West and The Life Of Pablo…