JIMMY FALLON PLUGS THE “CRAZY AWESOME” DEF JAM 30 BOX SET IN HIS INTRO OF THE LEGENDARY PUBLIC ENEMY! LAST NIGHT ON THE TONIGHT SHOW!

PART THREE IN A FOUR-PART SERIES CELEBRATING THE ORIGINS OF OUR GREAT LABEL AND 30 YEARS OF MAKING HISTORY AND MAKING NOISE! #DEFJAM30

The early days of Public Enemy are examined by Russell Simmons and Rick Rubin in the new video clip, the third in a series examining the early days of Def Jam, the Beastie Boys, and more. With the aid of Elliott Wilson, the pair talk about Chuck D’s time with Spectrum City, the formation of the concept of Public Enemy, and the incendiary nature of their thought-provoking lyrics.