Atlantic recording artist Jason Mraz has announced details of his hugely anticipated new album, including by popular demand, a new release date. “LOVE IS A FOUR LETTER WORD” – which includes the heartfelt hit single, “I Won’t Give Up” – will now arrive in stores and at all digital retailers on April 17th.
Produced by multiple GRAMMY® Award-winner Joe Chiccarelli (The White Stripes, Christina Perri, Young The Giant), “LOVE IS A FOUR LETTER WORD” marks Mraz’s finest, most fully realized collection to date (see attached tracklisting). Fueled by magnificently textured arrangements and distinctive vocal landscapes, the album – Mraz’s fourth studio release and first new collection since 2008’s epochal “WE SING. WE DANCE. WE STEAL THINGS.” – fully confirms the San Diego-based singer/songwriter as one of modern pop’s most vibrant and inventive artists.
“It’s personal. It’s melodic. And it’s mellow,” Mraz recently told Billboard. “There’s a couple of up-tempo tunes, but mostly the rhythm-of-the-heartbeat kind of takes precedence on this record. It feels more like the pace of life. At least, based on my life and what I’ve been doing.”
Fans will have a chance to preview songs from the album via a new live acoustic EP entitled “LIVE IS A FOUR LETTER WORD” scheduled for digital release on February 28. The four-song EP, which includes two songs that will appear on “LOVE IS A FOUR LETTER WORD,” will feature live recordings from Spreckels Theater in San Diego captured last fall (see attached tracklisting).
“I Won’t Give Up” is looking like another pop smash for Mraz, coming in as this week’s #1 most added track at Hot AC radio outlets nationwide. The song debuted in the #1 slot on Billboard’s “Digital Songs” chart one week before its January release – the first #1 “Digital Songs” debut since Lil’ Wayne’s “She Will (Feat. Drake)” topped the chart in August 2011.
With sales now approaching 500,000, “I Won’t Give Up” also quickly ascended to #1 on iTunes’ “Top Songs” and “Top Pop Songs” charts. In addition to its success here in the US, “I Won’t Give Up” has also topped digital retailer charts around the world.
The “I Won’t Give Up” companion video – directed by acclaimed filmmaker Mark Pellington (Bruce Springsteen, U2, Pearl Jam) – will have its eagerly awaited online premiere this Today via VH1.com, followed by its broadcast debut on the Saturday, February 18th installment of VH1’s Top 20 Video Countdown (check local listings). It will then be in full-time rotation at the network.
Unveiled with little fanfare via a lyric video on Mraz’s official www.jasonmraz.com, “I Won’t Give Up” earned immediate love and praise from an array of famous names, including Ellen DeGeneres, Colbie Callait, Rob Thomas, Perez Hilton, and Lady Antebellum, all of whom took to their Twitter feeds to tweet about the track. The lyric video has since received nearly 8 million individual views at Mraz’s official YouTube channel, www.youtube.com/watch?v=TdN5GyTl8K0.
Mraz has scheduled a number of high profile TV appearances for the coming weeks. Those appearances began today with a performances on NBC’s Today and CBS’s Late Show With David Letterman, followed by Friday morning on VH1’s Big Morning Buzz. Those appearances will then be followed by a visit to the nationally syndicated Ellen, slated for March 2nd (check local listings).
In other news, fans can now enter Mraz’s just-underway “#IWONTGIVEUP Photo Contest,” presented by CanvasPop. Entrants are invited to post a photo to Instagram (http://instagr.am) that best represents what “I Won’t Give Up” means to them and hashtag it #IWONTGIVEUP. Nearly 7000 photos have already been submitted, including entries from such famous Mraz fans as Randy Jackson and Selena Gomez, who recently tweeted her own personal visual interpretation of “I Won’t Give Up” to her 10 million Twitter followers.
Jason will personally select 25 winners whose photos will be printed on 20″ x 20″ canvases provided by CanvasPop and displayed at New York City’s Animazing Art Gallery on March 8th. The exclusive event will include a special live appearance by Mraz, who will also sign the winning photographers’ canvases. Entries must be received by February 20th – for complete contest rules and information, please see http://flash.atlrec.com/jason_mraz/JASONMRAZCANVASPOPRULES.htm.
“I Wont Give Up”
From Love Is A Four Letter Word