GRAMMY® Award-nominated multi-platinum alternative pop maverick Halsey returns with her brand new single “Now Or Never” today. The video, which was shot in Mexico City and co-directed by Halsey and Sing J Lee [CHVRCHES, Muse, Years & Years], vividly comes to life as a gritty, cinematic reflection of the song. Watch it above.
“The video for ‘Now Or Never‘ (my directorial debut!) is one part in the center of a long narrative that tells the story of two people in love despite the forces trying to keep them apart,” says Halsey. “On its own the song is about two impatient young lovers, but in the context of the hopeless fountain kingdom universe, the stakes are much higher for these two star-crossed lovers.”
The track is the first taste of her anxiously awaited second full-length album, hopeless fountain kingdom
], which Halsey
executive produced alongside Benny Blanco
, Greg Kurstin, Lido
and Ricky Reed.
Set for release on June 2nd
, 2017, the album is now available to preorder. Those who pre-order
will receive an instant download of “Now Or Never
Produced by Benny Blanco
, Cashmere Cat
and Happy Perez
, “Now Or Never”
rattles with a soulful refrain over dystopic, shuddering synths. The vocals segue from a delicate croon into an R&B-style bridge, highlighting her impressive range. Listen to it HERE