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Experience the Making of Multi-Platinum Superstars’ Matchbox Twenty’s “She’s So Mean” music video in Immersive 360 degrees

Matchbox Twenty

Matchbox Twenty

What happens when the members of the Grammy-nominated multi-platinum rock band Matchbox Twenty take positions at North, South, East and West, turn to face each other and let the music fly…!  See it here…watch their 360 degree video produced by ‘The Integration Company‘ for their new hit single “She’s So Mean” recorded using GoPano technology in advance of their highly anticipated new studio album NORTH which will be released on Emblem/Atlantic Records September 4, 2012.

To view the video visit: and to embed:

Use your mouse and/or arrow keys (or use your finger to swipe in the GoPano iPhone app) to look around in the 360 degree music video and discover something new each time you watch the video. The GoPano technology allows music fans to interact with the same video from a perspective of their choice just as if they have the ability to control the direction of the camera by dragging the video left, right, up or down.

The GoPano technology introduced 360 degree video to the masses with their website and iPhone attachable lens – GoPano micro. Matchbox Twenty used the GoPano technology to record ‘behind the scene’ videos in 360° giving their fans an immersive experience which is like actually being there, and the result is mind-blowing.

GoPano’s 360 degree video technology was originally designed for the military and the aviation industry; however, the company has expanded that footprint, making 360 degree video available in the consumer space with products like the GoPano plus and the GoPano micro. In late 2011, the first ever 360 degree video sharing website, was launched, and in less than a year users have shared and uploaded nearly 10,000 videos. “Using GoPano technology, users can create a next generation video experience. Using GoPano lens attachments like the GoPano plus, GoPano micro or custom GoPano lenses, users share not only a video but an immersive experience,” said Tim O’Neil, CEO of EyeSee360, creators of the GoPano technology.