A Closer Look At RedOne’s New Boy Band Midnight RedMidnight Red
By Smashley Nicole
One of the newest boy bands in the industry that is quickly stealing girls’ hearts all over the country is the high-energy, incredibly talented Midnight Red. Midnight Red is made up Joey Diggs Jr., Anthony Ladao, Eric Secharia, Colton Rudloff, and Thomas Augusto. The band first surfaced on a 16-show run with the super group NKOTBSB, made up of the Backstreet Boys and New Kids on the block in 2011. If you had the pleasure of seeing them on that tour, odds are you quickly fell in love with their songs, and stage presence.
The boys are currently on tour with Austin Mahone and MTV”s Artist To Watch Tour. Despite the fact that Austin was recently forced to postpone his involvement with the tour due to illness, Midnight Red along with the rest of the opening acts, have continued the tour on their own, providing free shows for many of the cities that Austin was scheduled to appear in. I had the pleasure of seeing them in St. Pete, Florida, and even though we are in living in the age of One Direction and The Wanted, I feel that their presentation echos that of boy bands from the past. Whether you want to compare them to other boy bands of past or present, they love to showcase their natural talents by singing classics like Boyz II Men’s “End of the Road” acapella. To go a step further, they also sing new hits like Drake’s “Hold on, we’re going home.” You can find these videos and more on their YouTube Channel. Check them out below.
Being raised in the ‘90’s, it’s clear that Midnight Red has definitely been influenced by the Pop music of that era. Their music has that fun, club-type, bubblegum sound that makes girls swoon much like their predecessors the Backstreet Boys, ‘N SYNC, and even New Kids On The Block. Their debut EP One Club At A Time was released by RedOne Productions/Kings Of LA/Interscope Records in Spring of 2011. In addition to featuring their debut single, which was also called “One Club At A TIme,” The EP included Midnight Red covering New Kids On The Block’s 1990 smash “Step By Step.” The song was released just before the guys joined NKOTBSB on tour. It was more than likely used to cleverly promote Midnight Red’s involvement with the tour, and their developing career as a whole.
One Club At A Time did it’s part in getting Midnight Red’s name out to an eager public. The EP’s title track was featured on Fox’s So You Think You Can Dance competition show, and paved the way for them to make their final effort for Interscope, called “Hell Yeah.” After “Hell Yeah’s” release, their recording career was boosted to the next level when their Producer RedOne was presented the unique opportunity to bring his label, now called 2101 Records, and Midnight Red over to Capitol Records by way of Interscope’s parent company Universal Music Group purchasing Capitol in September of 2012. Since then Midnight Red’s promotion has been growing steadily. For example, if you went to the movies this past summer you may have heard their most recent single “Take Me Home” featured in the theater as part of Coca-Cola’s summer promotion in partnership with iHeartRadio.
It’s safe to say that with all the boys’ have already accomplished, these five guys have a promising future in front of them. Their debut album is set to be released in 2014, and will be produced by RedOne. Wanna learn why they’ve been nicknamed “America’s Boy Band”? This morning they were featured as Elvis Duran’s “Artists Of The Month” on NBC’s “Today” Show. Play the clip below and see for yourself. Enjoy!
“Take Me Home” (Live On “Today” Show)