In celebration of its 20th Anniversary, the most successful independent record label in history, Cash Money Records, will be releasing an immersive and groundbreaking official Cash Money app. Available as of June 29th 2017exclusively at the App store, the app will be available on all digital platforms beginning September 1st, 2017.
The Cash Money app boasts a wide array of features. Among those, users may recreate the iconic covers of timeless label releases with their own photos, adorning the pics with bling, jewelry, fire, and more. The app includes a free introductory “Sticker Pack” of 20 add-ons with the opportunity to purchase record-specific packs such as a 400 Degreez, Solja Rags, and Tha Block Is Hot, to name a few. Additionally, the app will include a Tattoo pack, featuring the iconic ink of Birdman and Lil Wayne.
Commemorating another hallmark, the app will stream over 15 classic music videos with brand new behind-the-scenes content and “director’s cut” commentary from the artists, filmmakers, and the talent who made some of rap’s most memorable moments a reality on-screen.
For the first month, the app hosts an exclusive digital “pop-up shop” as the only place to purchase the official Cash Money Records 20th Anniversary merchandise line. Moreover, a news section will keep fans current on upcoming releases, events, and more.
Cash Money Records worked directly with leading developer Neon Roots(www.neonroots.com) to develop this inventive and innovative app, which will also incorporate contests and access to exclusive 20th Anniversary events throughout the year.
About the app, Cash Money Records Co-Founder and Chief Executive Ronald “Slim” Williams says, “We’re always excited for the next innovation in the music industry. The app engages fans on the modern playing field, while celebrating our history. It’s the perfect balance. I can remember selling our first releases out of my car, and I can’t wait to see how the album artwork comes to life in the digital space! It’s the beginning of yet another era for Cash Money.”
Republic Records VP of Digital Aaron Bogucki comments, “We were sitting in the Cash Money Vault as a team, and we began looking at all of these amazing album covers. We wanted to embrace that influential aesthetic within an app. That’s what sparked the idea. Now, fans can place themselves in this artwork for the first time. It’s an exciting avenue to organically promote the 20th anniversary of such a powerhouse label and its influence.”
In tandem with the app launch, leading TV music provider Music Choice engages a multi-platform Cash Money takeover across their television channels, web site, and app. Dedicating two separate Music Choice television channels to the label and its legacy from June 23 through July 16, the Hip-Hop and R&B Music Channel will play 30-minute blocks of Cash Money songs. Meanwhile, the throwback Rap 2K Channel features Cash Money music 24-hours a day. Featuring numerous classic videos, Music Choice is showcasing video on-demand playlists touting the “Best of Nicki Minaj,” “The Best of Drake,” “Best of Lil Wayne,” and more. The Music Choice app will also stream nothing but endless videos on a dedicated Cash Money video channel.
“We wanted our viewers to celebrate the 20th anniversary of Cash Money Records by giving them a curated experience across our entire network,” says Damon Williams, Music Choice’s SVP of Programming Strategy and Partnerships. “There’s always been a great synergy between the label, our company and our viewers, Cash Money is the most watched label in the history of our Video On-Demand service. We’ve been very supportive of each other over the years, so it means a lot to us to help tell the story of their unbelievable history with artists like Drake, Nicki Minaj, and Lil Wayne.”
Following the introduction of the Cash Money app and Music Choice takeover, stay tuned for more news and surprises for the Cash Money 20th Anniversary.