In case you missed it last week, MTV did something that may surprise everyone, they actually world premiered a music video on TV. Well it was a few minutes before a new episode of Jersey Shore, but it still counts. That video was for the first single off of Britney Spears’ new album, Femme Fatele, “Hold It Against Me” The video was directed by someone who Britney was already a fan of, Jonas Åkerlund, probably best known for directing Madonna’s groundbreaking 1998 video, “Ray Of Light.”
Even though it may have felt like a blast from the past with MTV gettintg the exclusive premiere rights to a Britney Spears video, the whole process really started on Twitter. On February 4th, Britney announced that a series of video tearsers woulld be released online before the actual premiere. This is a process that she seems to like, because today Britney released a 10 second audio clip of a new single from the album caled, “Inside Out.” Like true Britney Fashion “Hold It Against Me” was produced by her long time collaborator, Max Martin, his partner D. Luke and new Canadian producer, Billboard. This was also the sane exact team behind “Inside Out.” Other contributors include, Stargate, Shellback, Claude Kelly, Rodney Jerkins, Will I Am, Danja and others. Look for it to hit stores in the US on March 25th, until then check out the music new video!
“Hold It Against Me”
From Femme Fetale
“Inside Out” (10 Second Clip Uploaded By Dr. Luke )