Bieber “Smiles” With Acclaim From New Single
- Justin Bieber “U Smile” RBMG/Island Records/IDJMG
When Island Records decided to release Justin Bieber’s second album, My World 2.0 so quickly after the release of his debut, the intention was to take his online appeal with the “radio Disney” audience and combine it with the general Teen Pop demographic. With platinum certifications in six countries and his first top 5 single (”Baby”) his team can say mission accomplished. My World 2.0 has had 3 singles impact Pop radio (four including Usher’s Remix of “Somebody To Love” ) There is no doubt that his presence is going to continue to grow significantly with the upcoming release of the album’s third official radio single. The song is “U Smile” and so far it is proving to be Bieber’s most critically acclaimed song yet.
“U Smile” like mnay other Bieber songs was originally released digitally to help market the release of the album. The song’s catchy hook with the lyrics “you smile, I Smile” quickly became Bieber’s Hallmark calling card when talking directly to his fans via his Twitter and Facebook accounts.. Those easy to quote lyrics began being exchanged to various Bieber fans throughout the world, one of the many reasons why Bieber’s name remains one of the most Tweeted about around the world. Now that “U Smile” is finally being released to American Pop radio on August 24th, it has potential to be one of his most successful at radio. Its stripped down, blued eyed soul style combined with the song’ simple universal message has the ability to translate on radio the way it once did online with its original digital release.
.” When speaking of “U Smile”, It is guaranteed to generate warm and fuzzy emotions in millions of young fans. However, it should not disappoint adults either. There is a clarity and resonance in Justin Bieber’s young voice that would be the envy of most American Idol contestants. Just like in the past it is easy to disparage these tunes in their simplicity and lack of high-brow pretension, but it is just that which makes My World 2.0 such a refreshing experience. There is no significant filler here. If you are looking for a pure, engaging pop record, you can’t do much better right now” (Bill Lamb About.com)
If the song’s presence in Bieber’s native Canada is any indication of any possible future American success, the song debuted strongly at number 17 on the Canadian Pop Charts. This pattern of pre-American Canadian success has proven to be a winning formula for Justin with every phase of his career. He was already a massive success on Canada’s Much Music long before the official release of his first single, “One Time” in the US. This pattern was also what gave Clizbeats.com cluess to his massive populatity early on when we aggresively requested interview time with him from Island Def Jam in May of 2009. (The Interview was recorded in June 2009). Keep up the good work JB! You and your team, Scooter Braun and Usher are Rewriting the rule book in Teen Pop marketing in the digital era! The industry needs to take notes!
Justin Bieber
“U Smile”
From My World 2.0
RBMG/Island Records/IDJMG
