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AVICII’S WAKE ME UP VIDEO PREMIERES TODAY NEW VIDEO IS THE LATEST COLLABORATION FROM AVICII AND DENIM & SUPPLY RALPH LAUREN

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(New York, NY – July 29, 2013) – Today, two-time Grammy-nominated superstar, Avicii and Denim & Supply Ralph Lauren will release the first co-produced official music video for “Wake Me Up,” the first single from Avicii’s September 17th album, TRUE (PRMD/Island Records).   The video was directed by celebrated American photographer Mark Seliger, and merges the hallmarks of Avicii’s driving beats and uplifting melodies with the free-spirited aesthetic of the Denim & Supply Ralph Lauren brand.

Produced by At Night Studios, the “Wake Me Up” video tells a universal story about belonging and finding your place in the world. “Wake Me Up” is a provocative new sound for Avicii and has been met with huge critical and commercial success with over one million downloads worldwide: “Wake Me Up” debuted at #1 in 47 countries, including the UK where it set a new record for the fastest-selling single of 2013!

Avicii is well known for his international mega-hit “Le7els” which conquered club charts worldwide, racking up over 40 million YouTube views, and “Silhouettes,” which netted 24 million views.   Last year Avicii rocketed to the #3 position on DJ Mag’s yearly poll of the Top 100 DJs after three years of performing and was ranked #2 on Forbes Most Powerful Artists Under 30.

TRUE, Avicii’s full-length album debut, was recorded in Los Angeles and Stockholm and spans  an unprecedented and unanticipated breadth of musical styles and sounds. TRUE encompasses tracks featuring performances by the chart-topping rock band Imagine Dragons, Dan Tyminsky of the Grammy-winning bluegrass band Alison Krauss & Union Station, L.A. rock band Blondfire, Swedish pop singer Linnea Henriksson, big-voiced West Coast vocalist Audra Mae, and singer-songwriter Salem Al Fakir, the voice on Avicii’s international 2012 hit “Silhouettes.” Legends like Chic mastermind Nile Rodgers (who produced Daft Punk’s ubiquitous 2013 single “Get Lucky”) and country-pop star and songwriter Mac Davis (author of such Elvis Presley hits as “In the Ghetto” and “A Little Less Conversation”) contributed their collaborative talents.

Check out a preview below. Watch the full “Wake Me Up” video on DenimAndSupply.com/Avicii.

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“Wake Me Up” teaser

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