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Are Embarrassing Musical Tastes Affecting Spotify And Facebook?

Spotify Logo

Spotify Logo

Last week we reported on the debut of Facebook’s new Open Graph system. As mentioned, the whole kicker to the graph is that when using it Facebookers are able to stream different kinds of media directly from their personal Facebook pages. Since its debut, it has been all that the Trade magazines and tech blogs have been able to talk about, and as it turns out, it was for very good reason.  Like anything else with the development of new things with Facebook, or any other kind of social media  for that matter,  the development of Open Graph has generated it’s share privacy concerns.  This is especially true for the most sacred of secret, musical guilty pleasures.

Since announcing there app based partnership with the social media giant on September 22nd, Spotify  has quickly collected an extra 2 million users to close out the month of September with a respectable 5 million monthly users strong.  However, according to what the Hollywood Reporter is indicating, success of Spotify and Facebook through Open Graph is still to being determined.  Apparently the stats of Spotify’s daily usage habits show recent daily usage to be intermittent.  Why?  “Daily usage has dipped since the announcement, possibly in part due to the phenomenon we’re calling ” Dissed Connections,” says the Hollywood Repoter.

What that means is  that since the formation of their partnership, the already happy and satisfied Spotify users are probably rattled by the inclusion of Facebook.  Since their partnership was announced, has required users to login with a mediatory Facebook ID.  Loging in with that ID would then  automatically beam a user’s personal Spotify playlist indiscriminately to everyone on their entire friends list. So analysts are  essentially saying that otherwise happy users freaked out when they saw the new Facebook based development.  Music tech blogger Eliot Van Buskirk of evolver.fm credits this misstep to what some may consider to be the greatest invasion of personal privacy via the advent of social media, that of the all important musical guilty pleasure.  In his own article  Buskirk deduces that many uers are more thank likely clicking on Spotify’s “Disconnect function” in order to preemptively avoid friends discovering their guilty pleasures.  (From what I could gather, he hinted that his was listening to DeBarge)

This guilty pleasure has caused such a chain reaction that Spotify’s co-founder and CEO Daniel Ek Tweeted the follwing reaction, “We’re rolling out a new client as we speak where you can temporarily hide your guilty pleasures. It works like a browser’s private mode.”

Who would have thought that embarrassments of musical taste would cause such a stir?