The New York Times Reported earlier this week that AMC’s Mad Men has forked over a hefty quarter of a million dollars to use “Tomorrow Never Knows” by The Beatles at the end of its episode airing on Sunday. This is particularly significant because those that control The Beatles’ catalog have been known to be very picky when licensing its music. Reports indicate that to the folks at Mad Men, it is an investment that was well worth it to them.
“It was always my feeling that the show lacked a certain authenticity because we never could have an actual master recording of the Beatles performing,”Mad Men creator Matthew Weiner told the Times. “Not just someone singing their song or a version of their song, but them, doing a song in the show. It always felt to me like a flaw. Because they are the band, probably, of the 20th century.”
Sounds like like the makings of good TV. AMC’s Mad Men airs on Sundays at 10/9 C. Will you be watching?