NBC continues to lock pop stars into TV. Following news of Bruno Mars’ new sitcom deal, Maroon 5’s Adam Levine has extended his relationship beyond coaching on The Voice to now include producing a new reality show based around his memorable music video for last year’s hit single, “Sugar.” According to Variety, Adam will co-produce the-yet to be titled hour-long project with “Sugar” director David Dobkin.
As you may recall, Maroon 5’s “Sugar” video features Adam and the band driving around Los Angeles, crashing weddings with Maroon 5 style surprise performances. That same kind of surprise element will serves as the inspiration for the TV show. In short, celebrities will show up to surprise fans at weddings and “other big moments.”
The pilot is said to feature the wedding-crashers premise of the “Sugar” music video, and include an unnamed prominent actor who will surprise a bachelorette party. It will be the first project to come out of Levine’s development deal with NBC, which was first announced in 2013. Prior to this unnamed reality project, Adam was developing a limited musical series called The 70s before NBC pulled the plug. We’ll keep you posted as we learn more details.
“Sugar” (explicit lyrics)