2 CHAINZ LAUNCHES INTERACTIVE VIRTUAL REALITY EXPERIENCE AHEAD OF JUNE 16TH RELEASE OF PRETTY GIRLS LIKE TRAP MUSIC
(June 14, 2017 – New York, NY) Today 2 Chainz, the multi-platinum, Grammy Award®-winning artist, breaks new ground in both the hip-hop and technology world with his release of “Trap House,” the first of its kind immersive and interactive virtual reality experience, powered by VRTGO and built by VRLIVE, that guides fans through 2 Chainz personal story of his own “Trap House” on Riverdale Road in Atlanta, GA prior to becoming the global hip-hop star he is today. This emerging technology play is part of a multi-tiered, wide-reaching marketing campaign – featuring a bespoke Spotify playlist co-curated by NBA Finals MVP Kevin Durant, Nicki Minaj, Erykah Badu and more, and an apparel collaboration with Trouble Andrew (aka GucciGhost) – for the June 16th release of 2 Chainz new Def Jam Recordings album, PRETTY GIRLS LIKE TRAP MUSIC.
Within the VR experience, fans are prompted to explore the “Trap House,” going from room to room to discover new 2 Chainz songs featured off the forthcoming album PRETTY GIRLS LIKE TRAP MUSIC,delivered with spacial sound quality and designed for music listeners. To provide a more interactive and entertaining VR journey, gamification features enable fans to encounter new characters and objects to interact with while they are in the “Trap House.”
With the purchase of the PRETTY GIRLS LIKE TRAP MUSIC VR goggles at 2 Chainz digital pop up shop www.2ChainzShop.com, fans will receive a digital download of the album upon release and can unlock rooms featuring snippets to album cuts “Realize” featuring Nicki Minaj and “Poor Fool” featuring Swae Lee. Users can experience the “Trap House” at www.2Chainz.com/VR and on Gear VR.
View the VR “Trap House” Trailer above.
View VR “Trap House” Images here: smarturl.it/PrettyGirlVRPics
Experience the VR “Trap House” here: www.2Chainz.com/VR
Purchase the VR “Trap House” goggles here: www.2ChainzShop.com
PRETTY GIRLS LIKE TRAP MUSIC Pre-order: http://smarturl.it/pgltm
To support the release of PRETTY GIRLS LIKE TRAP MUSIC, 2 Chainz is set to perform on ABC’s Jimmy Kimmel Live! tomorrow, June 15th and will be the featured guest on The Daily Show with Trevor Noah on June 20th. Additionally, 2 Chainz has released exclusive PRETTY GIRLS LIKE TRAP MUSIC apparel in collaboration with famed artist Trouble Andrew, revealing new items such as jackets, shirts and bags every day this week at www.2ChainzShop.com. They launched the collaboration with a physical pop up shop in New York City last week with hundreds of fans lined around the block for a chance to get their hands on the apparel.
On June 25th in Los Angeles, 2 Chainz will kick off the “Pretty Girls Like Trap Music Tour,” which will feature 2 Chainz now infamous Trap Choir from his rousing performance of “Good Drank” featuring Gucci Mane on The Tonight Show Starring Jimmy Fallon. Tickets are available starting now at www.2Chainz.com.
PRETTY GIRLS LIKE TRAP MUSIC is the long-awaited follow-up to 2 Chainz 2013 full length solo effort, B.O.A.T.S. II: ME TIME. In the four years since his last solo album, 2 Chainz music and content output has been unstoppable. In 2016 alone he released three critically acclaimed mixtapes (“Felt Like Cappin,” “Daniel Son; Necklace Don,” and “Hibachi For Lunch”), teamed up with hip hop legend Lil Wayne for a mammoth collaboration album entitled ColleGrove (March 2016) and partnered with GQ Magazine for the third season of his smash web-series “Most Expensivest Sh!t.” The album, mixtapes and web-series inspired The Ringer to say “Forget Mount Rushmore — 2 Chainz deserves his own national monument. This year dude is top five humans of all time.” (TheRinger.com)
Following his run as founding member of Def Jam duo Playaz Circle out of his native Atlanta, 2 Chainz’name was on everyone’s lips in 2012, when he stole a verse on “Mercy,” fellow Def Jam artist Kanye West/G.O.O.D. Music’s RIAA triple-platinum #1 R&B/#1 Rap hit (from Cruel Summer). Four months later, Chainz arrived as a Def Jam solo artist with Based On A T.R.U. Story, his debut album of August 2012. B.O.A.T.S. entered Soundscan at #1 and was certified RIAA gold, fueled by the RIAA platinum “No Lie”featuring Drake, the double-platinum “Birthday Song” featuring Kanye West, and double-platinum “I’m Different.” “Mercy” was subsequently a Grammy® nominee for Best Rap Song and Best Rap Performance, while B.O.A.T.S. was nominated for Best Rap Album. Chainz followed up with B.O.A.T.S. II: ME TIME (September 2013), extending Chainz’ dominance, entering the Soundscan hip-hop chart at #1, and spinning off the RIAA gold single, “Feds Watching” featuring Pharrell.
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